BR
So they're advertising rate is £40 per ad for a 30 second slot (and they're proabbly over selling the prize as well).
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between £560 and £720 an hour, so a budget of between £95k and £120k a week. That's £5-6m a year.
I've no idea how much television costs but that doesn't sound as bad as I thought it would be. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between £560 and £720 an hour, so a budget of between £95k and £120k a week. That's £5-6m a year.
I've no idea how much television costs but that doesn't sound as bad as I thought it would be. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Last edited by Brekkie on 19 June 2015 11:41pm
NG
Sounds VERY low to me if you are trying to make, rather than buy in dirt cheap, shows and employ staff.
Here's a 5-year old BBC tariff guide : http://downloads.bbc.co.uk/commissioning/site/tariff_prices_for_independents.pdf
noggin
Founding member
So they're advertising rate is £40 per ad for a 30 second slot (and they're proabbly over selling the prize as well).
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between £560 and £720 an hour, so a budget of between £95k and £120k a week. That's £5-6m a year.
I've no idea how much television costs but that doesn't sound too bad. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between £560 and £720 an hour, so a budget of between £95k and £120k a week. That's £5-6m a year.
I've no idea how much television costs but that doesn't sound too bad. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Sounds VERY low to me if you are trying to make, rather than buy in dirt cheap, shows and employ staff.
Here's a 5-year old BBC tariff guide : http://downloads.bbc.co.uk/commissioning/site/tariff_prices_for_independents.pdf
CH
Of course that would be assuming they could actually get Rate Card rates, Offer them quarter of that and they'd probably take it at the moment. If I were buying advertising I would want to see some real figures. By Big Centre logic, Showbiz TV and Information TV on Satellite have a potential audience of 70 million plus.
So they're advertising rate is £40 per ad for a 30 second slot (and they're proabbly over selling the prize as well).
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between £560 and £720 an hour, so a budget of between £95k and £120k a week. That's £5-6m a year.
I've no idea how much television costs but that doesn't sound too bad. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between £560 and £720 an hour, so a budget of between £95k and £120k a week. That's £5-6m a year.
I've no idea how much television costs but that doesn't sound too bad. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Of course that would be assuming they could actually get Rate Card rates, Offer them quarter of that and they'd probably take it at the moment. If I were buying advertising I would want to see some real figures. By Big Centre logic, Showbiz TV and Information TV on Satellite have a potential audience of 70 million plus.
CH
Sounds VERY low to me if you are trying to make, rather than buy in dirt cheap, shows and employ staff.
Here's a 5-year old BBC tariff guide : http://downloads.bbc.co.uk/commissioning/site/tariff_prices_for_independents.pdf
Extremely low. A 60 minute programme can cost £45,000 to make easily.
So they're advertising rate is ã40 per ad for a 30 second slot (and they're proabbly over selling the prize as well).
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between ã560 and ã720 an hour, so a budget of between ã95k and ã120k a week. That's ã5-6m a year.
I've no idea how much television costs but that doesn't sound too bad. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Not sure what the advertising level is set at by OFCOM but based on between 7-9 minutes an hour (7 minutes is the PSB level, 9 minutes the "digital" channel allowance) that's between ã560 and ã720 an hour, so a budget of between ã95k and ã120k a week. That's ã5-6m a year.
I've no idea how much television costs but that doesn't sound too bad. How does it compare to the regional budgets of the ITV and BBC regions, and are there any national digital channels which are output on that sort of budget?
Sounds VERY low to me if you are trying to make, rather than buy in dirt cheap, shows and employ staff.
Here's a 5-year old BBC tariff guide : http://downloads.bbc.co.uk/commissioning/site/tariff_prices_for_independents.pdf
Extremely low. A 60 minute programme can cost £45,000 to make easily.
SP
The BBC were quoting something like £120,000 per episode of EastEnders about 20 years ago in one of their "isn't the license fee great value" campaigns.
JO
If one graphic could sum up how much of a joke this whole fiasco is, that might be the one to do it.
I assume they tested numerous typefaces for legibility (and didn't just pluck for the one they liked) when they were designing their station image...
Win an advert on Big Centre TV
http://up.metropol247.co.uk/dvboy/FB_IMG_1434743645410.jpg
http://up.metropol247.co.uk/dvboy/FB_IMG_1434743645410.jpg
If one graphic could sum up how much of a joke this whole fiasco is, that might be the one to do it.
I assume they tested numerous typefaces for legibility (and didn't just pluck for the one they liked) when they were designing their station image...
MW
If one graphic could sum up how much of a joke this whole fiasco is, that might be the one to do it.
I assume they tested numerous typefaces for legibility (and didn't just pluck for the one they liked) when they were designing their station image...
I think Mike Prince designed it all based on a circular from ATV Presentation in 1976...
Win an advert on Big Centre TV
http://up.metropol247.co.uk/dvboy/FB_IMG_1434743645410.jpg
http://up.metropol247.co.uk/dvboy/FB_IMG_1434743645410.jpg
If one graphic could sum up how much of a joke this whole fiasco is, that might be the one to do it.
I assume they tested numerous typefaces for legibility (and didn't just pluck for the one they liked) when they were designing their station image...
I think Mike Prince designed it all based on a circular from ATV Presentation in 1976...
BR
Latest figures on regional spend I can find is from 2012, with the BBC/ITV spending £266m on 11,002 hours of content, so just over £24,000 per hour.
http://stakeholders.ofcom.org.uk/broadcasting/reviews-investigations/public-service-broadcasting/annrep/psb13/
http://stakeholders.ofcom.org.uk/broadcasting/reviews-investigations/public-service-broadcasting/annrep/psb13/
GO
London Live's budgets at launch were around £10k per half hour for commissioned shows. Don't forget though they were using proper indies with professional staff working on the kind of rates London TV staff demand so BCTV could get a lot more out of £10k.
Last edited by gottago on 20 June 2015 12:40pm
MW
Just not their own logo, which has already changed!
On the plus side, at least they used the correct and up-to-date Freeview and Virgin Media logos with transparent backgrounds.
Not much of a plus, I know, but still!
Not much of a plus, I know, but still!
Just not their own logo, which has already changed!