Affordable advertising was one of the main reasons 'local' was set up...it's a real opportunity for small businesses as long as the programming is a decent standard. If the idents are an indication, then project 'local' is in trouble...
As for ITV gaining some new Regional shows, I can't see it. I agree with your point about how they can still be the place to go for Regional advertising. However they won't even invest in a full 30 minute sub-Regional News programme at 6pm. Surely the Contract Rights Renewal agreement should be amended or scrapped with conditions such as non-News Regional programming for the English regions? Ofcom really should have looked at this closer in the recent Licence renegotiations though in my opinion.
Last edited by Rijowhi on 15 October 2013 10:05pm
On the Internet, you're reading Rijowhi!!!