Foolish, I agree with your point about how they can still be the place to go for Regional advertising.
How is it foolish, if they're making more money from what they are doing now?
Local advertisers could still go with ITV in London if they could afford it, I assume. You seem to be suggesting ITV should spend more on programming, to attract less in advertising revenue.
What you're saying doesn't make sense.
I've got to give you a Kudos rating for that post
. Regional advertisers still advertise within the Central region so I guess it's the same for London. However I still feel ITV have something to give to Regional programming within their National based schedule (as stated previously I feel this should be sub-Regional News, a Political segment within a National programme and a Current Affairs programme) , even if they need the amendment of current regulation to achieve this. This will allow ITV to continue to challenge the BBC's services, alongside the more localised 'local' stations.
On the Internet, you're reading Rijowhi!!!