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Brekkie32,288 posts since 4 Jan 2003
HTV Wales Wales Today
Surely ITV just isn't going to sit back and let local TV take the limelight in London at least - an ideal opportunity I'd have thought to look to launch a new flagship local series or two. There is a cost of course, but surely given the recent turnaround ITV could easily ringfence a few million quid for regional content around the country and show regional advertisers that they are still the place to go to for successful local TV advertising.
I preferred the internet when it had a sense of humour.
London Lite10,796 posts since 4 Jan 2003
London London
Surely ITV just isn't going to sit back and let local TV take the limelight in London at least


I can't remember when ITV London last aired regional advertising. Back in the days of Thames/LWT, it'd be common for a regional ad for the likes of World of Leather or Currie Motors.

London Live will (hopefully) air smaller retailers and chains who can't afford ITV's rates.
Rijowhi665 posts since 24 Jul 2005
Central (West) Midlands Today
Affordable advertising was one of the main reasons 'local' was set up...it's a real opportunity for small businesses as long as the programming is a decent standard. If the idents are an indication, then project 'local' is in trouble...

As for ITV gaining some new Regional shows, I can't see it. I agree with your point about how they can still be the place to go for Regional advertising. However they won't even invest in a full 30 minute sub-Regional News programme at 6pm. Surely the Contract Rights Renewal agreement should be amended or scrapped with conditions such as non-News Regional programming for the English regions? Ofcom really should have looked at this closer in the recent Licence renegotiations though in my opinion.
Last edited by Rijowhi on 15 October 2013 10:05pm
On the Internet, you're reading Rijowhi!!!
Jon8,042 posts since 11 Apr 2005
Central (West) Midlands Today
Foolish, I agree with your point about how they can still be the place to go for Regional advertising.

How is it foolish, if they're making more money from what they are doing now?


Local advertisers could still go with ITV in London if they could afford it, I assume. You seem to be suggesting ITV should spend more on programming, to attract less in advertising revenue.

What you're saying doesn't make sense.
2
Cando and Rijowhi gave kudos
Rijowhi665 posts since 24 Jul 2005
Central (West) Midlands Today
Foolish, I agree with your point about how they can still be the place to go for Regional advertising.

How is it foolish, if they're making more money from what they are doing now?


Local advertisers could still go with ITV in London if they could afford it, I assume. You seem to be suggesting ITV should spend more on programming, to attract less in advertising revenue.

What you're saying doesn't make sense.


I've got to give you a Kudos rating for that post Laughing . Regional advertisers still advertise within the Central region so I guess it's the same for London. However I still feel ITV have something to give to Regional programming within their National based schedule (as stated previously I feel this should be sub-Regional News, a Political segment within a National programme and a Current Affairs programme) , even if they need the amendment of current regulation to achieve this. This will allow ITV to continue to challenge the BBC's services, alongside the more localised 'local' stations.
On the Internet, you're reading Rijowhi!!!
Brekkie32,288 posts since 4 Jan 2003
HTV Wales Wales Today
ITV need to think less about the cost and more about the opportunity again when it comes to regional content. If Local TV channels can see themselves running on a budget of £10-£15m before the BBC subsidy there has to be opportunities for ITV to dip their toe back into the water and just restore a bit of faith into it's own network without losing it money.

Sadly though they seem to be rather short sighted, like with the recent reduction in news requirements which really can't be saving them that much money at all.
I preferred the internet when it had a sense of humour.