CA
Nail on the head. You don't dump strong brands with high audience figures and appreciation. Constant revamps are for struggling and dwindling brands like ITV. How many looks have ITV News alone got through in the last few years and they wonder why they have dwindling audience appreciation and loyalty.
In a 'Tv forum' world Coca Cola would be advised to drop the red and the IOC should drop the Olympic rings
The brand is so strong now they would be foolish to ditch it. I'm sure Lambie-Nairn did research back in 2008 and they found people associated BBC News with red and the music (obviously after journalistic integrity/accuracy etc.).
Nail on the head. You don't dump strong brands with high audience figures and appreciation. Constant revamps are for struggling and dwindling brands like ITV. How many looks have ITV News alone got through in the last few years and they wonder why they have dwindling audience appreciation and loyalty.
In a 'Tv forum' world Coca Cola would be advised to drop the red and the IOC should drop the Olympic rings