BBC National/News Channel from New Broadcasting House

It is nice, and I do like the side shot used during the programme. Although you do see some people coming down the stairs staring at the studio!

I just don't get the logic in doing a relaunch in stages - all it does is lessen the impact, and compared to the cost of Broadcasting House changing the titles and music would cost a pittance, while a colour scheme costs little at all - though really they should have kept the newsroom areas much more neutral to give them the option of moving away from the red.

The swirls were axed before their time for something inferior IMO - and the current look has remained pretty much unchanged for 5 years now, longer than the 1999 and 2004 look, so a refresh would have timed in nicely with the move, not been done for the sake of it.

Yes, although it was actually John Reid as Home Secretary. My favourite bit was the dig at Alastair Stewart and his "pantomime fashion" of speaking. I've always found him a little overdramatic.

I found a version of the video still online here.

Truer words have never been spoken on this forum.

Look, if the branding creates trust with the audience, no one working at the BBC really gives a s**t what is written on here. If anything, I bet someone there is laughing at all the arguments that occur on this forum, it's so tragic. The branding team created these graphics with their audience in mind, the WHOLE UK population, not just a bunch of anals.

Let me get my one word opinion out first on the new look, it's EPIC.

Of course, anals will point out that there are bits and pieces which could be improved (title sync), fair enough. But tbh, no-one outside here really gives a damn.

And to all those who whine on about how BBC News needs some crazy reincarnation instead of the branding shown (or my 10 minute mock on the gallery), to give you one example, have you seen ARD's tagesschau?! The set and graphics are 8 years old, the set and graphics before that (which looked EXACTLY THE SAME) lasted 8 years too. And the music is going on for nearly SIXTY years! And no-one's complaining. If anything, the BBC will have been (and should be) very fortunate to be one of the news corporations to have found something that sticks and has become identifiable with the millions who watch it.

If people on here think they know what's best, stop complaining on here, go to the BBC, give them a piece of your mind, and tell us how it went. Failing that, put up or shut up.

I agree with the above. An identity that's largely remained the same for such a long period of time goes to show how strong it is as a look. It's consistent, recognisable and that's pretty much all the BBC care about.

Certainly for the BBC the days of revolution are over, and that's no bad thing.

I don't think they needed anything as radical as a new colour scheme - changing from red to blue would be totally arbitrary.

I do think they can afford to rethink their titles and logo a little bit though. Seeing the beautiful Breakfast 'coming up' menu shows how striking the logo can look when it's not squished into a box.



I'd love the BBC News titles to end the way that video starts - with the logo freed from its box and overlaid on the visuals.

You say that as if viewers are going to be almighty confused if they tune in to BBC1 or BBC News and see something that looks a little different.

It's all quite short sighted really as by not going the full hog with a revamp now all they're really doing is ensuring their new studios will probably date a hell of a lot quicker. Some of you here may think it all feels quite fresh at the moment but will you feel the same in a few months time once the novelty has worn off?

It's a look and sound that's proven it can stand the test of time, with only very occasional set and graphic differences. Why change it for the sake of it? They've built up a recognisable identity across all platforms, something that ITV News could only dream of.

I've never heard anyone outside of these parts ever complain in any way about the identity of BBC News, even after 5 years of the exact same look.

What's with the vicious attitude? If people want to debate on here whether or not BBC News should rebrand, or have
rebranded with this move then that's perfectly fine. The whole "no-one outside gives a damn" is irrelevant - this is a pres forum for fans of presentation! What else are we going to discuss?

For what's it worth I agree with the sentiment - just because it has been around for a while now doesn't to me automatically mean the whole thing should be binned and start from scratch again. Recognising the brand is something the BBC are clearly keen on. They have a strong logo and a strong image consistent around the world. Of course they should keep things fresh but that happened yesterday with the new studio, titles and countdown. In current times an evolution not revolution is the way to go.

Oops...

Isn't it that BBC News 24 had a break bumper similar to BBC World back in the flags era?

Freeing the news logo from the box could work really well if the background was coloured (red for the news, probably) like the breakfast 'coming up' screen. The globe could be translucent white and the logo could be opaque in the middle of the screen.