SW
Yes! I was going to say that, there was already a broadcaster using a logo with blocks, quite a famous one too.
I didn't much care for these idents either. As you say, the intention was to include promos within them but they stopped bothering with those after five minutes, so you just ended up with it boringly animating onto the screen - much like how in the hearts era, the films were swiftly abandoned in favour of the dull static set. And when they did special ITV1 idents for things like the Champions League Final, they looked nothing like the original set and were just like the old Sky One "special idents" that were just the logo slapped over a scene from the programme.
One of the other things about ITV Day is that it was supposed to be this big rebranding of the daytime output but it started with repeats of Trisha as she'd just abruptly defected.
I can't say I was a particularly big fan of this set. The idents look like the end of a promo to me, especially in this video where the programme board forms and then leaves because they're not being used. Which as mentioned earlier was most of the time as they gave up putting clips in the idents pretty early on so they were left with this redundant bit of ident within an ident!
Also I really never understood why they split the ITV logo into blocks. Very BBC and didn't really add anything to the brand.
Also I really never understood why they split the ITV logo into blocks. Very BBC and didn't really add anything to the brand.
Yes! I was going to say that, there was already a broadcaster using a logo with blocks, quite a famous one too.
I didn't much care for these idents either. As you say, the intention was to include promos within them but they stopped bothering with those after five minutes, so you just ended up with it boringly animating onto the screen - much like how in the hearts era, the films were swiftly abandoned in favour of the dull static set. And when they did special ITV1 idents for things like the Champions League Final, they looked nothing like the original set and were just like the old Sky One "special idents" that were just the logo slapped over a scene from the programme.
One of the other things about ITV Day is that it was supposed to be this big rebranding of the daytime output but it started with repeats of Trisha as she'd just abruptly defected.
Last edited by Steve Williams on 25 January 2021 8:38am