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ITV1 ident package 2004/06

Used from late 2004-early 2006

This site closed in March 2021 and is now a read-only archive
RI
Richard
They did a job but did they ever have a longer form up, or always begin with the hook?


They were a transition from a programme menu, weren’t they?
BR
Brekkie
Was an ITV4 logo ever created in this format (for use prior to going to air). They launched with the new logo IIRC a couple of months before it was used elsewhere.

(As an aside recording the Mr Bean day last weekend made me really appreciate the ITV4 idents - they are really well done.)
VM
VMPhil
Was an ITV4 logo ever created in this format (for use prior to going to air). They launched with the new logo IIRC a couple of months before it was used elsewhere.

There was this silver and blue logo that appeared in ITV corporate documents before the rebrand.

*
IT
itvblocks
Was an ITV4 logo ever created in this format (for use prior to going to air). They launched with the new logo IIRC a couple of months before it was used elsewhere.

There was this silver and blue logo that appeared in ITV corporate documents before the rebrand.

*


Weirdly, I actually like the ITV4 logo on here better than the one they went with.
VM
VMPhil
Weirdly, I actually like the ITV4 logo on here better than the one they went with.

You can see why they needed a rebrand at that point though, what a mess. Three different shades of blue in the channel logos and then inconsistencies like ITV3 having a 3D effect and ITV News not using the 'ITV' letters in boxes.
IT
itvblocks
Weirdly, I actually like the ITV4 logo on here better than the one they went with.

You can see why they needed a rebrand at that point though, what a mess. Three different shades of blue in the channel logos and then inconsistencies like ITV3 having a 3D effect and ITV News not using the 'ITV' letters in boxes.


That's very true, I can see why ITV needed a rebrand at this point.

ITV1 and ITV2 look almost identical, ITV3 and ITV4 look similar, apart from the 3D effects and ITV News just has the original logo...inside another logo?
GO
gottago
I can't say I was a particularly big fan of this set. The idents look like the end of a promo to me, especially in this video where the programme board forms and then leaves because they're not being used. Which as mentioned earlier was most of the time as they gave up putting clips in the idents pretty early on so they were left with this redundant bit of ident within an ident!



Also I really never understood why they split the ITV logo into blocks. Very BBC and didn't really add anything to the brand.

^ Another thing I never understood, the ITV3 logo having that 3D block. Again, felt like they they were copying the BBC again as BBC Three's logo had a slant and was different to the others in the family. The thing was BBC Three was a bit of an edgy channel offering something different from the rest of the BBC and it made sense that their logo was different. ITV3 was (and is) anything but and just repeating old ITV1 dramas so why give it a logo like that? If anything ITV2 should have had it (though not that their schedule was in any way edgy!).
Last edited by gottago on 24 January 2021 12:04pm - 3 times in total
BR
Brekkie
Yes, even stacked the logo could have joined up like it did previously.

Thanks VMPhil for the ITV4 logo - it is rather hideous so thankful it didn't make it to air.
JL
JamesLaverty1925
I quite like how the menu tranisitioned into the ident, but I remember thinking at the time the idents themselves looked rather samey. As said though, they were an improvement on the second celebrity era (I didn't actually mind the first lot of celeb idents when they were set backstage), but nowhere near as good as the Carlton star idents I was used to in the early 00's.

My personal feeling about the early non-regionalised ITV1 idents was they were changed too often, and no set really established themselves as the defining idents of the era.
BC
Blake Connolly Founding member
Think the one thing that I did like about this package was the 🟦 🟦 🟦 🟨 three blue and one yellow block logo, as used in the news. Not often something like that (especially when it's as simple as that) can be recognisable enough to work without text so quickly.
BR
Brekkie
And used on the trailers and break flashes too. Very quickly became instantly recognisable as ITV1, and as you said worked really well for ITV News, especially as the logo that linked the new generic regional look together.
FO
FanOfTV99
I know that the ITV1 2004 package did have a sombre ident which was shown alot around December time.

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