I think Tom's current absence is down to him promoting his latest books. He's got one on the go at the moment and a follow up which is due to drop July 27th.
If only he'd stick to books then we'd get some sort of quality and normality to ITV's News at Ten. (Again, no, not a fan at all). I used to find his reporting on point and really enjoyed watching whatever he filed.
The minute his appointment as lead at News at Ten - he changed. His bolshy, childish, amateur digs at the BBC and in-particular Huw Edwards was akin to Piers Morgan vs Anderson Cooper back in the day. Tom was left with nothing but egg on his face.
The minute his appointment as lead at News at Ten - he changed. His bolshy, childish, amateur digs at the BBC and in-particular Huw Edwards was akin to Piers Morgan vs Anderson Cooper back in the day. No was left with nothing but egg on his face.
Lots of fairly catty comments on this thread recently — you can dislike a broadcaster without making juvenile remarks about them.
The reality is that ITV is a commercial network that needs to generate profit. Offering viewers a carbon copy of BBC News’ 10pm bulletin is ultimately going to see ITV attract far fewer viewers in that slot, and reduces the possibility of making any kind of profit. News at Ten, therefore, needs to be different in some way to stand any chance of attracting viewers.
Bradby, nor his style of delivery, might not be particularly popular on this forum, but I believe ITV News at Ten attracts more viewers than it used to do previous to the Bradby revamp. The slot certainly isn’t performing worse in any case. Whilst BBC News remains far ahead, ITV have kept the current format for well over 4 years, so must be satisfied with viewing figures to some extent at least.
For what it’s worth, I don’t personally mind Bradby or his delivery. Although it’s very rare I watch a standard news bulletin, I want the news to make me think. IMO, a broadcaster adding their own observations to a particular event makes you actually stop, think and develop a view.
With the cuts over at BBC News, ITV have a real opportunity to try and gain some ground. With BBC News now single headed seemingly in every instance other than Breakfast, ITV News could return to double headed bulletins, and really build up those partnerships. For NaT, Julie Etchingham and Ranvir Singh would be a really formidable combination (or Tom and Ranvir). Who knows if Mary Nightingale would welcome a co-host for the Evening News, but I think Rageh Omaar would be a good choice. Bringing some younger talent in too would be a good idea, but I don’t particularly watch ITV News enough to know who’s up and coming.
Lots of fairly catty comments on this thread recently — you can dislike a broadcaster without making juvenile remarks about them.
The reality is that ITV is a commercial network that needs to generate profit. Offering viewers a carbon copy of BBC News’ 10pm bulletin is ultimately going to see ITV attract far fewer viewers in that slot, and reduces the possibility of making any kind of profit. News at Ten, therefore, needs to be different in some way to stand any chance of attracting viewers.
Bradby, nor his style of delivery, might not be particularly popular on this forum, but I believe ITV News at Ten attracts more viewers than it used to do previous to the Bradby revamp. The slot certainly isn’t performing worse in any case. Whilst BBC News remains far ahead, ITV have kept the current format for well over 4 years, so must be satisfied with viewing figures to some extent at least.
For what it’s worth, I don’t personally mind Bradby or his delivery. Although it’s very rare I watch a standard news bulletin, I want the news to make me think. IMO, a broadcaster adding their own observations to a particular event makes you actually stop, think and develop a view.
With the cuts over at BBC News, ITV have a real opportunity to try and gain some ground. With BBC News now single headed seemingly in every instance other than Breakfast, ITV News could return to double headed bulletins, and really build up those partnerships. For NaT, Julie Etchingham and Ranvir Singh would be a really formidable combination (or Tom and Ranvir). Who knows if Mary Nightingale would welcome a co-host for the Evening News, but I think Rageh Omaar would be a good choice. Bringing some younger talent in too would be a good idea, but I don’t particularly watch ITV News enough to know who’s up and coming.
There have been some catty remarks about an abundance of topics on this forum since it began. I stand by what I wrote about Tom because it's all true. I think co-hosts are a thing of the past on both channels unless there is a major story to cover.
Lots of fairly catty comments on this thread recently — you can dislike a broadcaster without making juvenile remarks about them.
The reality is that ITV is a commercial network that needs to generate profit. Offering viewers a carbon copy of BBC News’ 10pm bulletin is ultimately going to see ITV attract far fewer viewers in that slot, and reduces the possibility of making any kind of profit. News at Ten, therefore, needs to be different in some way to stand any chance of attracting viewers.
Bradby, nor his style of delivery, might not be particularly popular on this forum, but I believe ITV News at Ten attracts more viewers than it used to do previous to the Bradby revamp. The slot certainly isn’t performing worse in any case. Whilst BBC News remains far ahead, ITV have kept the current format for well over 4 years, so must be satisfied with viewing figures to some extent at least.
For what it’s worth, I don’t personally mind Bradby or his delivery. Although it’s very rare I watch a standard news bulletin, I want the news to make me think. IMO, a broadcaster adding their own observations to a particular event makes you actually stop, think and develop a view.
With the cuts over at BBC News, ITV have a real opportunity to try and gain some ground. With BBC News now single headed seemingly in every instance other than Breakfast, ITV News could return to double headed bulletins, and really build up those partnerships. For NaT, Julie Etchingham and Ranvir Singh would be a really formidable combination (or Tom and Ranvir). Who knows if Mary Nightingale would welcome a co-host for the Evening News, but I think Rageh Omaar would be a good choice. Bringing some younger talent in too would be a good idea, but I don’t particularly watch ITV News enough to know who’s up and coming.
Can't see double headed bulletins returning anytime soon, as much as I think it could work. With all the bulletins currently single headed by established names who have been at ITN for long periods, no doubt the press would spin it as a demotion. I can't see double headed presentation coming back until somebody chooses to move on.
:-(
A former member
I like Tom Bradby. Think I’ve said before but it’s the difference between someone reading words off an autocue and someone explaining something they know about. I like Rageh Omaar for the same reason. They’ve got that “been there done that” air to them that others lack, particularly on the other side.
I like Tom Bradby. Think I’ve said before but it’s the difference between someone reading words off an autocue and someone explaining something they know about. I like Rageh Omaar for the same reason. They’ve got that “been there done that” air to them that others lack, particularly on the other side.
Exactly - Rageh seems to be much more comfortable with News at Ten than the weekend bulletins he occassionally reads and Tom Bradby's being relatively recently at the heart of political journalism has been why I've favoured him on key Brexit nights.
At ITV, I think NAT is an exception however the presenter only gets a first draft on the headlines and lead in to the first story. Whereas at the beeb, 6 and 10 are 85% presenter scripted, hence why some presenters who previously worked in fixed aren't that great. Huw ad-libs a lot on the Ten however George is known to stick to his script to the letter.
I think Tom would be bad at doing the evening news or something as he'd have limited editorial say, clearly, being from a correspondent/editor background, he works better in charge of what comes out of his mouth.
