Another poor decision by Jay Hunt and co. - but no surprise at all and it's yet another weekend tradition killed by yet another cookery show.
E4 obviously is C4's main focus now in attracting 16-34s but C4 still has obligations of it's own to that audience - and T4 helped fulfil them, and more importantly fill a good chunk of the weekend schedule. Now they'll face similar problems to ITV and end up with a daytime schedule at weekends which doesn't know what it's doing or who it's appealling too. Yes, I'm sure initially most T4 shows will remain in the schedule, but slowly but surely they'll probably make way for yet more Come Dine with Me repeats.
Another poor decision by Jay Hunt and co. - but no surprise at all and it's yet another weekend tradition killed by yet another cookery show.
E4 obviously is C4's main focus now in attracting 16-34s but C4 still has obligations of it's own to that audience - and T4 helped fulfil them, and more importantly fill a good chunk of the weekend schedule. Now they'll face similar problems to ITV and end up with a daytime schedule at weekends which doesn't know what it's doing or who it's appealling too. Yes, I'm sure initially most T4 shows will remain in the schedule, but slowly but surely they'll probably make way for yet more Come Dine with Me repeats.
I couldn't agree with you more brekkie.
A well known, respected brand, lets see what it will be replaced with.
T4 was very much a product of its time and I'm surprised its taken this long for them to make that decision, especially as the BBC have already long decided that kids programming is being removed from BBC1 and 2. Channel 4 are usually ahead in that regard.
Good to hear that they have plans for a new music show, will be interesting if they go for a populist approach or do something a bit more niche/'student' like Transmission with TMobile or The Album Chart Show.
I wouldn't be surprised to see Something For The Weekend (forgotten its new name) now also air on a Saturday.