ITV Rebrand 2013

Arguably the biggest rebrand in ITV history is almost upon us and this thread will open shortly before 6am, in case they do decide to do it at that point. There will also be a dedicated thread on ITV News in The Newsroom.

Lifeboat ident at 6 and looked quite good!

ITV Programmes now have an ITV logo at the start! Joining the BBC, also the ITV HD DOG is tiny and unintrusive.

That answers the Daybreak question: think BBC ONE centred logo.

White itv logo fades in on the Daybreak titles, look s***.

All digital channel DOGs are 16:9 safe, and tiny!

LOL . . cheeeky slapping their logo on the start of the programme as if it means anything . . .

My TV aspect ratio must be set up wrong coz I couldn't see all of the 'itv'. Normally have no problems.

http://www.tvliveextra.co.uk/wp-content/uploads/2013/01/capture_010_14012013_060000.jpg

http://www.tvliveextra.co.uk/wp-content/uploads/2013/01/capture_019_14012013_060101.jpg

http://www.tvliveextra.co.uk/wp-content/uploads/2013/01/capture_020_14012013_060141.jpg

''you may notice we look a bit different..''

Is the itv NEWS logo on the news screen just for looks or have ITV News taken full control of Daybreak's news output?

That's what she should have said. Instead she said "you may have noticed we look a bit different" 2 seconds into the new look.