ITV Rebrand 2013

Video's of 6am start & Calendar's bulletin...

The regional studios aren't exactly the same, the floor on the rostra is now wood and the desk looks taller with the blue panel.

EDIT: Mat just said 'Good Morning, you're watching Daybreak on itv'.

I love how, so far, Ranvir's spent more time with their hand covering the new ITV logo on her mug.

Are we going to see similar ITV-branded mugs bandied about for the rest of the morning? And considering what's on at 9.25am...

Thanks for posting those

I'm not impressed with the rectangle that sticks up above the logo in those regional graphics

I don't know if its just my tablet's screen, but I find the 'ITV' quite hard to see.

ITV2 promo endboard and breakbumper:

http://www.tvliveextra.co.uk/wp-content/uploads/2013/01/capture_036_14012013_064150.jpg

http://www.tvliveextra.co.uk/wp-content/uploads/2013/01/capture_038_14012013_064154.jpg

Plain white ITV breakbumper coming out of Daybreak.

Ah so my contact was right about one of the logos being 3D, just it was ITV2 and ITV4.

I quite like the new look news already. I'm even more impressed that (hopefully) the regions are following the new look to the letter. It provides a stark contrast to the daybreak look though.

Also, what's happening with ITV Weather? Here we have news branded 'itv NEWS' with no mention of Daybreak at all, and then the weather adopted the Daybreak style. A little messy, but otherwise good.

Unless Daybreak weather graphics are the new ones, they've either messed up or are waiting for the national weather to start.

The first videos for ITV, ITV2, ITV3, and ITV4 are up in the Gallery - but now I have to go and earn my keep! See you this evening. Have fun!