MS
But many people don't use the now/next banner or EPG. My parents don't, although they will pick up the magazine if they can be bothered. I've reminded them several times about the now/next guide on the Freeview box but they still ask "what's this on now?" withouth bothering to pick up the remote and find out for themselves.
I'm not defending the use of coming up next banners though...all this on screen junk is annoying but if broadcasters believe it helps them to keep viewers then it's their decision to use them.
james2001 posted:
I don't know how well it works on every channel. As I said UK gold dropped theirs after less than a year, so they obviously didn't see it as that important. I personally see it as unececerry seeing as everyone I know with digital uses the EPG to channel surf, meaning that they will see what's next on the channel they're watcing anyway (on NTL we use the now/next banner)- and get a synopsis if they want. Much more useful than on-screen messages. In the age of EPGs there really is little need for it. The amount of extra viewers they will gain is minimal.
But many people don't use the now/next banner or EPG. My parents don't, although they will pick up the magazine if they can be bothered. I've reminded them several times about the now/next guide on the Freeview box but they still ask "what's this on now?" withouth bothering to pick up the remote and find out for themselves.
I'm not defending the use of coming up next banners though...all this on screen junk is annoying but if broadcasters believe it helps them to keep viewers then it's their decision to use them.