Win Cash Live

Yeah, their web code is so loose, it's ridiculous.

I thought this show had a chance; but it seems there's barely anyone playing. There's no way they're even coming close to meeting their basic costs at the moment... and I can't see that happening any time soon. This "web-only" entry is excluding a lot of players and they've now raised the bar for entry and made it more complex for non-tech people.

Were there really that many people who played by phone? And if they did, they can't have brought in much revenue.

The overall return on most of their games is between 70-84%, so statistically, for every pound someone bets, they get around 79p back. Unless there are literally thousands of people betting on these games - there's no way this is ever going to be sustainable; for every £3,000 that's bet, their revenue is around £300. I doubt there are even £3,000 of bets per week at this point.

It all seems a bit half-arsed to me.

One bet I will take is, at what point do they switch to Roulette, or a variant of?

Let's say that someone (for the sake of argument, Jim) starts the night having deposited £10. Their name appears on screen having won £83.33. On this, one might presume that Win Cash Live has lost £73.33 overall.

However, in reality, Jim decides he wants to gamble with his winnings - he places bets totalling £83.33, which all lose. Therefore, Win Cash Live have gained £10 overall.

Getting players to play online encourages gambling your winnings (the phone calls only ever used £1.20 of the phone call as a stake), and it encourages larger stakes. Very few people, if any, seemed to bother ringing more than once per game. There was a limit of around £30 as to what you could play with on the phone too.

The site still lists as coming soon a collection of the usual online casino and gambling games, as well as automated versions of their own games. They seem to be pushing the Mini Hi-Lo game a bit - having a variety of games to play is hardly going to harm them.

When I suggested they switch to Roulette, I was referring to their main live TV output. No doubt extra online games are going to be a help - and the theory about our theoretical Jim is exactly right; but I would like to think not everyone is stupid enough to gamble away their entire wins. I should know that this isn't the case though!

Whose hand is this, on the far right?



I have a feeling it is the hand of someone originally from the North East.

EDIT: A kind gentleman has provided the answer for me.



It is local radio presenter, Television Forum member, and Win Cash Live staff member James Hall.

Apologies for the double post, but this is an interesting tweet.



I blame Television Forum member James Hall.

EDIT: Some clarification on Facebook.

Wonder if this is related?



Edit: Turns out it is. That didn't last long eh.... Shame(?).

Wonder if they'll redesign and rehash the live offering; or scrap it?

Thinking about it further, I imagine they had known this was coming for at least a few weeks - I suspect once the phone number was pulled down; they wanted to encourage as many people as possible to register on the web and get used to using the website knowing they were coming off air. Just speculation though.

I wonder what STV and the Local channels will be replacing it with then? Could STV be bringing back The Nightshift?

That that fast, Night shift really needs to get some new clips.

I wonder if it's a compliance issue of some sort?

They seemed to have had all of those bases covered (much more so than the Roulette broadcasters). Given the tweet Mark Ryes made (and the follow-up stating it will "shape the months to come"); this seems permanent, sadly. Probably driven by the fact that participation was excruciatingly low, even after several months on air.