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Yesterday - new look launched

24th July 2012. (July 2012)

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RO
rob Founding member
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Quote:
UKTV’s free-to-air factual channel Yesterday is shifting focus to offer more entertainment-led content and has unveiled a rebrand and three new series.

The design refres, which launches on 24 July, will include a new logo and idents and is part of Yesterday’s strategy to deliver “entertainment inspired by history” in order to attract a more diverse, younger audience.

The channel is keen to build on the success of style doc Cilla’s Unswung Sixties, which drew a consolidated audience of 430,000 in March, a record for an original commission.

A new slate of programing kicks off from November with Yesterday striking a raft of co-production deals with indies that will see it secure exclusive UK rights in exchange for providing a majority of the funding. The indies, which part-fund the shows, then retain international rights and DVD sales.


Full article at Broadcast
Last edited by rob on 24 July 2012 8:51am - 2 times in total
ED
edmund
Very History Channel like...
BC
Blake Connolly Founding member
Wonder if this means UKTV are starting to move away from having all logos in circles. Won't know for sure until we see it on air, I guess.

At least this means the channel is no longer styled as YeSTERDAY, which looks OK in the logo but completely terrible in the EPG.
AG
AxG
The 'R' is similar to the one in the More4 logo.
JA
JAS84
Here's a link everyone can read: http://www.designweek.co.uk/news/dixon-baxi-rebrands-tv-channel-yesterday/3034881.article
ED
edmund
Interesting to see the idents are in the same style as Watch. eg similar graphics, same music style. I wonder are UKTV going for a unified look for all there channels again?
:-(
A former member
All very nice.

As is the current fashion - designed for HD but will look crud when compressed on Freeview. cf PBS America on Sky.
RO
rob Founding member
High quality logo available on the TV Live Wiki
PC
Paul Clark
edmund posted:
Interesting to see the idents are in the same style as Watch.

Yes, the overall progression and layout is similar - but, I actually think these idents are considerably better...

The 'YESTERDAY' logo doesn't look to intrude quite as much over the final shot, so it gets away with it a little more - although I still take the view that both channels would be better to have the text bottom-centred instead of it getting right in the way of the action... Confused

However, the lighting here is much more interesting and makes a fair difference, lending a bit of extra mood and depth - whereas Watch comparatively looks, well, a bit flat. And no sickly colours to be found here, which is nice!

The other thing I would say, is that the new 'Y' icon seems a darn sight more distinctive and unique than Watch's bland half-a-circle.

All these things combined, these are quite arresting and 'symbol-esque' especially when compared to what Red Bee came up with previously - it's well above that.

So, being honest here... I really like the look and sound of these. And as rebrand ident first-impressions go, pretty sure it's been years since I last said that; very well done.
Last edited by Paul Clark on 10 July 2012 8:54pm
ST
Stuart
Yesterday have been moving towards some wider programming for a while, and I certainly like these new idents, and if they've been made in HD, might hopefully herald the launch of Yesterday HD.

It think the logo can easily be incorporated into the 'UKTV circle' motif used on their website and DOGs.
TH
Thinker
edmund posted:
Interesting to see the idents are in the same style as Watch. eg similar graphics, same music style. I wonder are UKTV going for a unified look for all there channels again?


The new idents remind me of the original 1991 BBC2 idents. The Yesterday idents are a bit more narrative and use more angles, but it feels as if someone was to produce new idents that follow the original template for the 1991 BBC2 idents, the result would be something close to this.

Overall, it seems UKTV are going for more logo-centric idents, which should be appreciated on this forum.
Last edited by Thinker on 10 July 2012 9:08pm
BA
bilky asko
Thinker posted:
edmund posted:
Interesting to see the idents are in the same style as Watch. eg similar graphics, same music style. I wonder are UKTV going for a unified look for all there channels again?


To me, the new idents remind me of the original 1991 BBC2 idents.


I agree - it fits in with the name.

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