Just put on the X Factor for the first time in a while and, good grief, I thought I was watching parody of American product placement. Countless camera angles to include the Turkish Airlines logo, as well as the Air Lingus logo at every possibility.
I suppose that was fair enough until when one of the groups arrived at their destination they were greeted with a random man brandishing a phone with a huge 'Three' logo plastered over it proudly exclaiming "Here's a phone from Three to call Sharon with". It was the most ham-fisted attempt at product placement I have ever seen.
I'd love to see that for myself but I don't think I could stomach scrubbing through two hours of it.
The whole segment involving flying out to the judges houses really was vomit inducing. First came a contestant being told he had got a place on the show after another pulled out, so cue the conveniently placed camera crew inside his house able to film his reaction to being told, and his tragic attempt to act surprised about it. Then came the inane speculation and confusion about where the boys group were going, despite being stood in the Turkish Airlines check-in area and presumably being told exactly where to stand to get the peak amount of Turkish Airlines logo in shot. After the
of finding out they were going to Istanbul, cue one of the contestants asking where Istanbul is, once again stood in the
Airlines check-in area. Next they flew the girls out to Dublin, solely for maximum Air Lingus promotion and the sake of making a cheesy joke about being sent to rainy old Ireland when they were actually being sent to San Francisco. Then to top it all off, came the utterly cringeworthy 'Three' phone incident. Rant over!