ITV quite rightly prioritising the continually high rating I'm a Celeb
I have to admit... I'm slightly amazed that I'm A Celeb still manages to attract 10 million viewers.
I was a fan until about 4-5 years ago, when I began to get the impression that the producers were becoming *considerably* more interested in generating press and social media attention for the show, and considerably *less* interested in trying out fresh ideas and giving all the celebs (proper, manufactured and obscure) their fair share of airtime.
This impression strengthened to the point that my patience with the show snapped completely during the 2015 series. I won't go into detail, as I'd say a lot of things that are probably more appropriate for Digital Spy - but suffice it to say, I have neither watched an episode nor read an article about the show since.
Yet 10 million people still tune in. I certainly wouldn't disrespect anyone who still enjoys the Bushtucker Trials and all the other goings on in the Australian jungle (regardless of the producers' actions), just as I wouldn't disrespect anyone who enjoys BB, XF, Love Island etc. But 10 million is a figure I can't quite believe - given my disillusionment with the show, and the fact that it has now been on the air for 15 years...
Don’t think it’s been mentioned but the finals will be taking place in Excel rather than Wembley. I’m surprised they’re still doing this, it will surely be the last time given the ratings.
The current contract runs until 2019... and I can't see Kevin Lygo wanting to terminate it early. Simon probably won't let him, anyway.
"What is two plus two?" "Rather more than three." "Yes, but can you be more specific?" "The Belgians."