WH
I don't think that's true at all. This year's ratings are on a par with series 5 (Alexandra & JLS' year). Then things went crazy for two years before settling back down.
Also I don't think time-shifting is a poor excuse for lower overnights - people are consuming television in this way far more often than say, five years ago and more importantly TV companies now monetise it a lot more successfully. It's certainly not fair for the media to compare overnights in 2016 with consolidated ratings in 2008.
Whataday
Founding member
Still significantly down though on earlier years - when execs begin using the timeshifting excuse they seem to forget that people have always timeshifted the show.
I don't think that's true at all. This year's ratings are on a par with series 5 (Alexandra & JLS' year). Then things went crazy for two years before settling back down.
Also I don't think time-shifting is a poor excuse for lower overnights - people are consuming television in this way far more often than say, five years ago and more importantly TV companies now monetise it a lot more successfully. It's certainly not fair for the media to compare overnights in 2016 with consolidated ratings in 2008.