The Southern point is slightly larger, but not massively so.
Wasn't the Southern ident the only one to survive the crossover to colour? Must be something right about it. That, or Southern had other motives for leaving it as it was.
I think the Southern ident was OK, it was simple and unpretentious, and all the better for that. Problem was, I don't recall ever actually seeing the animated version on the network. It was always static when I saw it.
Its supposed to be known as the "Southern Star", but I agree its confusingly like a compass with loss of identity.
Not necessarily bad, and a much stronger symbol than some of the tripe on screen today, but it looks so cheap.
What I find really odd about the colour Anglia ident is that earlier B/W versions (which had variable lighting and camera angles, rather than the knight spinning on a record player in an overlit box) were classier and demonstrated more creativity. 'It's old' isn't a reason for it to be so poor when even older versions did better.
Quote:
First has to be GRANADA, who managed to forget until 1990 that idents can move, so we were treated to this silent false colour image for 20 years. I was so jealous of the occupants of other regions during my entire childhood! (I was mentally scarred by the experience)
Their first permanent animated ident (as opposed to the temporary versions used in the 80's) left a lot to be desired too - 3 lines appeared on the screen to 'draw' the box for the strap, a dodgy blue wash animated on, before what is clearly a cut to a static slide showing the completed ident with G-logo and 'G R A N A D A' at the bottom. All of which was more or less but not quite in time with the cheesy jingle; 'duh-dih-duh-dih...dah!' is certainly not a candidate for jingle of the year.
Granada's blue and yellow static slide though is probably the biggest hole that can be picked in classic TV pres. Early Granada branding people truly believed that sombre, static presentation was the way to go to give the company an authority and credibility which those who used wizzy bangy animations and OTT jingles lacked.
But as time went on, it became ridiculous that Granada did not change with the others. Perhaps the worst example is when they finally got rid of 'Granada Colour Production' at the start and end of programmes and the solution was simply to used the generic 'Granada/G' slide twice - something which carried on until 1988!
Granted, Border who did similar things probably weren't too fussed when they weren't seen much on the network and almost exclusively used IVC in their own region. But for Granada, who only had part time IVC and were a huge network player, it was a bit tinpot like of them to use the same basic static caption for 20 years.
Quote:
TTTV had a very bad decade for pres in the 90s. It all started with the 1991 ident, which I am now reliably informed was a reject from 1988 when the flowing rivers ident was introduced -- TTTV management wanted to push the Tyne Tees brand to the fore when going for their new licence, but didn't cough up the money -- so a series of rejected variations were hastily re-edited and used on-air, which also explains why (1) it looked so 80s (because it was!!), and (2) why it took TTTV about a month before they updated the rest of the graphics to match the new ident. Very poor show by them it must be said.
Would this be the same period that some 1970's animation on a peace of grubby film was used as a breakbumper?
Quote:
Then came the grey thing, designed by YTV's graphics department and a truly abysmal thing it was too. The C3NE was almost a relief at the time it was introduced -- the grey thing sufficed when it was rarely seen (IVC taking its place most of the time) but for the six months it was used as a pre-programme ident after the Newcastle closure its shortcomings became all too obvious.
With the usual 'putting aside what it stood for' disclaimer, I don't think the conception (or the implementation of the graphics' of the grey thing in itself was too bad. As part of a set of idents I think it could have worked quite well (I can even see parallels between it and BBC2's 'blade' ident). It suffered only in that it wasn't strong enough to be the only ident.
Serious implementation issues (which I can't believe got past even the most slack sound engineer) existed with the soundtrack though - it was beyond the range of all but the highest quality TV speakers leading to that nasty reverberation in the middle.
Quote:
Well Yorkshire have been using the chevron since its launch, in the B&W days, others: Grampian, UTV, Border
I believe Jason was referring to the fact that Southern's ident was the only one which literally was the same piece of film rather than just the same corporate logo - even Granada managed to splash out on a new slide for colour (although as mentioned above, it would have to last them 20 years).
Is this a thread for discussion about Worst ITV Logos, or just another 'post your random vids found on Youtube nicked from elsewhere coz its cool' one?
:-(
A former member
My point is THAT in terms of worse it has to be the First ITV ideats as what there trying to do for over 19 years ago:
Is this a thread for discussion about Worst ITV Logos, or just another 'post your random vids found on Youtube nicked from elsewhere coz its cool' one?
Work your YouTube issues out elsewhere, act like it nicked your soul and possibly some parts of your brain you became attached to.
Is this a thread for discussion about Worst ITV Logos, or just another 'post your random vids found on Youtube nicked from elsewhere coz its cool' one?
Work your YouTube issues out elsewhere, act like it nicked your soul and possibly some parts of your brain you became attached to.
Moodswings playing up again tonight Nini? Ah well. *pat* Just pointing out I couldn't see the relevance of two totally random links posted in the middle of nowhere without explanation, but once the explanation follows in the next post, all suddenly became CLEAR again. Many apologies for not being quite psychic enough there.
Anyway, getting back to the reply I had wanted to post last night...
Quote:
Remember that the "grey thing" introduced by TTTV was to get rid of the corporate music and style of the then-defunct 1989 ITV corporate image (since everyone had moved back to their own idents by then).
I thought it was quite nice when I lived there. There was a definate move towards stark white or grey-gradient backgrounds (Granada & LWT for example) and the development of CGI for a logo.
An abbreviated version of the corporate theme would probably have benefitted Tyne Tees in this case, like what Border did, simply as it was memorable. It lingered on ITV National Weather for several more years anyway, so they were never going to be rid completely.
Instead they went with... well what was barely more than a load of swooshing sound effects. With Granada and LWT's attempts at modernisation, they at least had a jingle which could be remembered and associated with the station (even if Granada's was borrowed from the IBA's service information videos, but then Granada's 1991 effort was poor anyway), but Tyne Tees just had nothing courtesy of Yorkshire, and its a good thing they so rarely had to rely on the ident until the latter years. C3NE may have used a bit of off the shelf library, but it was one that could be remembered.
Well in a few cases it meant:
"Get ready....to find a new job 'cos your company has just lost its franchise"
EDIT
:
tesandco posted:
StuartPlymouth posted:
Remember that the "grey thing" introduced by TTTV was to get rid of the corporate music and style of the then-defunct 1989 ITV corporate image (since everyone had moved back to their own idents by then).
An abbreviated version of the corporate theme would probably have benefitted Tyne Tees in this case, like what Border did, simply as it was memorable. It lingered on ITV National Weather for several more years anyway, so they were never going to be rid completely.
I was necessary to move away from the corporate ITV jingle, mainly because by then it was just associated with the weather bulletins. But I thought the music for the TTTV "grey thing" matched quite well to the animation. There were a couple (maybe 3) different ones.
Would this be the same period that some 1970's animation on a peace of grubby film was used as a breakbumper?
Yes it was. God what were they thinking?
It was a seldom-used 1970s break-bumper/trailer graphic. They even bothered to spend time cleaning that clip up to make it broadcastable.
It was a moment of complete lunacy. A 1-second flash of the first few frames of the ITV/Tyne Tees ident followed by the breakup linking into the first ad would have been so much better, and would doubtless have cost much less to implement as well. Anything would have been better than the mess they came up with.
What I disliked about the logo wasn't so much the implementation, but what it stood for.
Like C3NE, it was produced by YTV in Leeds, who took the opportunity to wipe out the old logo in the process. Some would possibly say that it needed updating, but did it have to be so damn inelegant? It was huge, looked out of proportion on the screen, and was too far removed from the original, whilst lacking the originality to stand by itself.
In essence, it was the C3NE prototype. It was cold, unfriendly, and totally at odds with the company's former image.
The music was awful and the short version of the ident looked like it was made on one of YTV's spare cheap PC's!
