Winter Olympics 2018

All American broadcasters are parochial when it comes to sports coverage (and other things). I do recall a fairly well publicised fuss at the Atlanta Olympics, because of course the TV coverage that all the competitors saw locally, only concentrated on US athletes, and there were questions regarding the quality of coverage. The IOC assured that the TV coverage as seen (or at least fed) internationally was totally unbiased and comprehensive. It doesn't really help folk inside the US,who want broader coverage. In other countries such behaviour might be called propaganda !

It's natural though with any sports coverage to focus on the success of home athletes/teams - NBC obviously take it to the extreme and the BBC are pretty good at covering the world stars as well, but as we've actually had something to shout about in the last few games the BBC have shouted as much as they can.

I think the big difference is NBC build all their coverage around the personalities rather than the sport - and that is what lets it down.

I bet Comcast and NBCUniversal are sweating bullets at Ambassador Haley’s statement that the US may not send their Olympic team.

NBC are to air their primetime Winter Olympic coverage live across all timezones for the first time.

http://www.nbcuniversal.com/press-release/nbcuniversal-set-winter-olympics-record-2400-hours-coverage-pyeongchang-2018

Not quite sure on the practicalities of all that, especially with non owned and operated stations. NBC's coverage on the East Coast is basically 3-5pm (3-6pm weekends), then live from 8pm (7pm Sunday) with primetime coverage, continuing with live "Primetime Plus" coverage, presumably after the late local news.

8pm in New York is 5pm in LA, so I guess they can air a local news bulletin at 8pm (or 9pm if the primetime window is extended) and then again after the end of the "Primetime Plus" coverage.

Yep - the BBC will show races with no Brits in them...

That sounds about right. On normal Olympics in the US the primetime review show that typically airs after the late east coast news only lasts about three hours (until Early Today) so a midnight newscast is more than doable - that’s what the standard operating procedure has been when they tape delayed the games.


I think that was ABC during LA.

Have we had the NBC logo yet?

http://gaia.adage.com/images/bin/image/jumbo/NBC_PYE_2018_RGB_POS.jpg

I can confirm that the PyeongChang International Broadcast Centre looks much like any other IBC, except with more hills. Oh, and some rooftop studios.



(The tower in the background is the ski jump)

Bode Miller joins the Eurosport lineup.

https://www.eurosport.co.uk/olympics/pyeongchang/2018/bode-miller-joins-eurosport-for-winter-olympics_sto6461410/story.shtml

Article also mentions 900 hours of live coverage and 4,000 hours of overall coverage.

Eurosport's hours can be scribbled on the back of the proverbial fag packet. Bearing in mind their pan Global operation the figures are meaningless. We've no National Breakdowns. As for Bode Miller, I suspect his appearances on ES in the UK will be minimal, being withheld for the Nordics and Alpine markets.

Why?

Because his past success has been in Skiing, he will be used where the interest in Skiing is greatest. ES would be foolish not to use him where his expertise is more relevant.