Who will benefit the most?

Hello again, saying as no one has replied to my other feed (yet?) here is another...
Who will benefit the most from digital changeover.. SKY, Cable networks or Freeview/Topuptv?

I think Freeview/Topuptv. Who wants to pay £21 a month for repeats? :

A few million people by the looks of it.

Yes, but correct me if I am wrong, but there ain't a lot of difference between the number of SKY and Freeview viewers.

I don't think Sky release details of how many subscribe to each "package" - but I'm guessing those who want the movies and sport won't be put off at all by the arrival of Freeview - but I expect people with the basic packages are more likely to switch as they only lose a handful of high profile channels really.