It's a clear case of asymmetrical spofflisation, which I seem to remember the BBC favoured in the mid 70s news broadcasts. These days standards are falling, and most BBC News programmes are de-spofflicated, which is a great loss if you ask me.
I actually went off to Dictionary.com and tried to find the meaning of "spofflisation".
By the way, are any of you guys Signed Photo collectors? I am looking for some stuff on my wish list, many of which are news and weather girls, so if anyone wants to sell any of these signed photos just get in touch ...