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Whats Next for ITV?

Whats more important - More channels, ITV.com, or ITV Radio? (February 2004)

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:-(
A former member
No, CBBC does. My younger brother, who is 13, is always moaning to my younger sister, 7, who loves CITV, how crap CITV is.

Shows like Byker Grove, and Grange Hill appeal to a wider age range than shows on CITV, like a Rugrats Spinoff Rolling Eyes
AN
Andrew Founding member
[quote="sirthaw"]
Brekkie Boy posted:
Brekkie Boy posted:
As said above it's the 2-6pm slot which is weakest, but ITV have recognised this and are attempting to rectify it.

Are they?


Yes, what do you call the long line of new formats which have been tried out. Moving Day, Everything Must Go, Under the Hammer, I Want that House, I Want that Holiday, Wedding Day, 24 Hour Quiz, I'm the Answer... etc etc.

You might not like them but I doubt you are a 40 year old housewife
NW
nwtv2003
Adam posted:
sirthaw posted:
CITV is crap. They need to appeal to teens like CBBC does.


You think CBBC appeals to teens? Err - I think now. I see teens watching Cbeebies as more realistic.


To be honest I think you are right, as I admit I have watched CBeebies every now and again and I am 17, though the only things I have watched on there are Pingu and Fireman Sam, something I commonly watched during my childhood. If I am in early enough from college I sometimes don't mind watching Thomas The Tank Engine on CiTV either, same reason, something I watched during my childhood, at least they are quality shows.

Though I rarely watch the main output on CBBC or CiTV, I watch Grange Hill every now and again but thats it, plus GH still has it few things, I think it is the biggest piece of bullsh*t that a load of Year 8's would look round the whole school for some supposed buried treasure! Though CBBC is more fortunate to have a higher more secure budget than ITV.
:-(
A former member
[quote="Andrew"]
sirthaw posted:
Brekkie Boy posted:
Brekkie Boy posted:
As said above it's the 2-6pm slot which is weakest, but ITV have recognised this and are attempting to rectify it.

Are they?


Yes, what do you call the long line of new formats which have been tried out. Moving Day, Everything Must Go, Under the Hammer, I Want that House, I Want that Holiday, Wedding Day, 24 Hour Quiz, I'm the Answer... etc etc.

You might not like them but I doubt you are a 40 year old housewife


Oh, so 2-6PM on ITV1 is dedicated to 40 year old housewives now? Oh, thanks for enlightening me Rolling Eyes
WH
Whataday Founding member
sirthaw posted:
Shows like Byker Grove, and Grange Hill appeal to a wider age range than shows on CITV, like a Rugrats Spinoff Rolling Eyes



Well as CITV is trying to focus on a specific age area, they must be doing something right then.
:-(
A former member
I actually think CBBC and CITV appeal both to kids-tv-liking-teens and younger children, when I was little I prefered CITV but I watched both. I remember watching Sabrina the Teenaged Witch, Art Attack and something about gruesome tales.

As for 2-6pm, CITV is fine, and I think that for the housewives that watch ITV, 2 - 3pm is fine for them. I actually like I want that House, I don't know why but I think it's quite good. That, and Airline. Otherwise it doesn't interest me, but it is still appropriate.
JE
Jez Founding member
joeydeacon posted:
Jez posted:


Yes I do seem to remember School progs on ITV in the mornings, I was very young at the time but I think it was

9.25 HTV News Headlines
12.00 School Programmes
12.00 Children's Programmes
12.30 The Sullivans
13.00 ITN NEWS AT ONE
13.30 HTV News
13.40 Take the High Road
14.10 A Country Practice/Murder She Wrote/Falcon Crest
15.10 News
15.15 HTV News Headlines
15.20 Sons and Daughters
15.50 Children's Progs
17.00 Regional?
17.40 ITN NEWS AT 5.40
18.00 Wales at Six
18.30 Crossroads

I think ITV could have left one soap (Shortland St) in the daytime schedule. They didnt axe A Country Practice, that finnished in OZ. I remember watching that when I was very young, off school ill I think, my mum watched it so I watched it with her, I also watched it when it moved to 17.10

I think ITV are currently showing too many crappy shows about antiques/moving house etc during the day, they need more drama.


Yes Jez that was a typical sort of line up that i was thinking about!

All the soaps from down under were particularly bad including sons and daughters, young doctors and shortland street - itv have gone from saturation of foreign soaps to ZERO. Whereas, as you correctly say, there are too many antique and house programs at the moment. Its not only ITV that is saturated with this type of program though - BBC1 and C4 are just as bad - where d'you think ITV got the ideas from in the first place!

SO JEZ - what would you like to see in the daytime schedule?


Well im not *that* bothered actually, 95% of the time during the day im at work anyway so dont get the chance to watch. But if im at home id like to see a soap like Shortland St Wink, I was at home the other day and saw Des and Mel which was a good show.
AD
Adam
sirthaw posted:
No, CBBC does. My younger brother, who is 13, is always moaning to my younger sister, 7, who loves CITV, how crap CITV is.

Shows like Byker Grove, and Grange Hill appeal to a wider age range than shows on CITV, like a Rugrats Spinoff Rolling Eyes


Really - I've never heard of ANY teen - not from Consett anyway - actually watching a CBBC programme. Why? Because the issues dealt with in those programmes is less than of most 10 year olds. Excuse my Grange Hill? Where's the people smoking the fags in the lasses toilets, where's the mint-scent condom in the maths class. What about those drugs that were passed around at lunchtime? Plus, they will keep on with any failing show provided it has more than 50% ethnic minorities in. You can't relate to a tiny pecentage of the country. They really need more comedy - and I don't mean silly 'comedy' with people farting every ten seconds and custard pies going all over. Also - they need to ditch those presenters - FAST. Plus they need to go back to basics with their presentation. The original launch graphics were reasonable, but they have since runined it - flying bugs saying "Subs" - erm, what's wrong with subtitles - and bouncing *powerpoint* style bouncing text everywhere. And I'm sure people are capable of turning over to the CBBC Channel from BBC One - Cbeebies are managing fine, but CBBC's ratings are proving the quality of the programming.

Now CITV aren't brilliant in programming either, but their Presentation is so much better.
:-(
A former member
Jez posted:
Well im not *that* bothered actually, 95% of the time during the day im at work anyway so dont get the chance to watch. But if im at home id like to see a soap like Shortland St Wink, I was at home the other day and saw Des and Mel which was a good show.


Oh!

I heard rumours that ITV2 are resurrecting Shortland Street directly opposite the ITV 1 Lunchtime news but if you are in work and your not *that* bothered - maybe a lot of other people wouldnt be bothered either!
MN
MarkNewby
What's for ITV after ITV3 launches? Wink






Razz Exclamation BANKRUPCY Laughing Laughing
:-(
A former member
Revocation of all licences and closure. (Prays to the Gods to make it happen Very Happy)

Bad news for a lot of people, but ITV doesn't deserve to exist anymore. They are that bad - so bad, I shall be sourcing my Formula One fix from elsewhere this year. Nothing else they broadcast is worthy of my time.

To all of the ITV lovers: I gave up watching the rubbish they put out in the late 1980s which was probably before most of you were born - only Sharpe and Frost have been worth watching since then Sad
FA
fanoftv
So let's look at things, channels at the moment and possible channels.

ITV1 - The main channel.
Good at the moment overall. Prime time keeps getting better. Though am I the only one sick of all of the soaps though?

Daytime is great. GMTV, Trisha, This Morning, Lunchtime News, Des & Mel, Moving Day. I would like to see this new 24 hour quiz in action before judgement on that!

CiTV. Improving, slowly, even though much of their output is still bought from others rather than self commissions. Though this is the budget really!

I was thinking of an extension to 5:30, if they slot in a programme like Mr Bean: the animated series or something short at 4:30, and have their main show (4:30 slot) running from 4:45, viewers will stay with it instead of flicking to CBBC as soon as CiTV finishes.

When this programme finishes they could try a childrens News service, that goes back to the basics of the original newsround that simplifies stories, and uses ITV NEWS resources until it can be set up properly. They could easily use the ITV NEWS CSO and just change what appears on it (instead of the blue squares!). This would not only provide them with a childrens bulletin, but would also go out ahead of CBBC's Newsround. Then have an artist performing at 5:25 ish to stop viewers from flicking for newsround ( though less would if they already know the news!).

It would then be a matter of good programming to follow at 5:30 to keep the kids and gain adults before the news. A quiz format sounds like a good idea. But a format that has already worked, as opposed to things like I'm The Answer!!

ITV2 The Flipside
Current ideas, offering spin off programmes to itv1. Perhaps a few more original ideas could work, aiming at a younger audience, but in a BBC 3 style way and not be cheap (Wudja, Cudja? Club Reps, The Club, etc.)

I quite like the idea of offering primetime itv1 shows in daytime itv2 instead of having to import american daytime programmes.

A CiTV2 format may work, with the right presenters, programmes and atmosphere to get viewers to switch over. Depending on when CiTV finished this could follow on from then till 7.

ITV3 I was under the impression that this would show a back catelogue of ITV programmes with newer dramas being placed in. So I don't get why they would do this as well as have an ITV Gold. For me it would be ITV3: It's Gold!

ITV4 If there ever was an ITV4 this could be a BBC Four/UK Drama channel that is aimed at the upmarket, older audience with documentaries, south bank shows, art shows along with new dramas, and repeat plays of classic dramas, or successful dramas.

ITV News The News Channel
Improving a lot at the moment since the relaunch. Could do with a second set, even if it's just a cheap rehash, or used the studio that connects to the newsroom (itn news for itv pre 99) with a darker blue square transparent thing put over the newsroom window/behind the desk or a projection onto the window (if this would work, so that it would be faint). This way the main shows would get sufficient rehersal time, whilst the news channel keeps it's double headers.

All I'd say is do the above, and get double headers/programmes and presenters in an order that is the same all week and then another the same at weekends so that people know when to tune in if they have favourite presenters.

ITV SPORT Would be interesting. First of all they need rights to Sports. The Channel would then offer live coverage (with ITV1 only providing a bit of coverage with all action available on the Sport Channel), and highlights from the sports it covers, along with in depth sports news and sport related programmes.

True it probably would need major rights to football/rugby to pull in the viewers. But start with sports that are cheaper, and that will appeal to some, and fill a channel! Sports like Snooker, Swimming, Basketball, Ice Hockey, Cycling, etc.

ITV MOVIES
It could easily be done using Carlton's back catalogue of films. And if successful maybe set up a FILMFOUR/BBC FILM style film production side. Actually. Is Carlton still producing films? Would these now be branded ITV Films? Effectively they should, but will they?

CITV
It sounds as though they are thinking about setting it up soon. Bad Move. They need a major budget increase to compete against CBBC.
They need to produce more programmes/commission more home grown stuff. Increase their range of Live Programmes (which were once good, and now amount to MoM), which can be made daily and cheaply for the channel. They need to think about the channel itself, they should really keep it in vision, but would need studio space as they couldn't keep it at Birmingham all day due to Central News' main show rehersal and actual programme.

It could offer a CiTV Breakfast Show aimed at whatever age they go for (personally I say go back to old where they said it was aimed up to 13, but were actually aimed toward 6-16 and above!).

Then contain a CiTV Tots (bring back Telly Tots (with their town) is a possibility to air new programmes, current programmes and programmes from their back catalogue for 5 and under. Tot programmes are one thing that CiTV is and always has been good at!

They could go as far as offering tots through till 5/5:30 so that CiTV1 viewers aren't taken away by the channel, then offer a live follow up with new shows and Live Shows through till 8 with a CiTV Gold section that may entice older viewers to watch old programmes through till 10.

If all elements prove successful, they could seperate the channels into their own, such as having a CiTV Plus channel (Plus as it's added programming, and wouldn't have to be referred to as the CiTV Channel, simply CiTV Plus!), CiTV Tots, and maybe even a CiTV Gold dedicated channel. CiTV Plus/Channel would then air schools programmes (specially made) in the daytime (ala CBBC), as kids will be at school, and Tots would have their own channel!

All of this is years away though yet!
I'd say the best thing that they could do now is increase the budget (not to the amount of CBBC's for a channel, but increase it!),
increase home grown programmes,
increase Live Programme formats,
create a strong brand,
carry the time on to 5:30 (as said in itv1 bit),
and create a CiTV2 slot to follow on from CiTV1.

Then when all is done set up ONE channel which includes all elements, see how they go, and then seperate and set up seperately if all goes well.

INTERACTIVE
They have tried to set up a little ITV active section (available to Sky Digital viewers through red/text button). It mainly focusses on their special interactive features like ITV Football feature, This Morning (and I'm surprised Love On A Saturday Nights feature isn't up there!).

They could do with a News feature, maybe a CiTV feature, and a general simple text based service that contains everything from news/weather to entertainment and music.A bit like Teletext on a digital set up (as someone said they could join teletext, though I'd prefer if they worked together to create their own version, where itv creates the shell and teletext provide and update the data, etc.

OVERALL
The network could be a strong one with good investment, and good thinking.
It's all about planning your time and setting things up wisely.

I'd say with the space that they have left on freeview use it for ITV3 (in the near future), with CiTV in long term (as CiTV is the one that's got to compete against CBBC which is available on all platforms).

I'd say set everything else up (if they did create them) onto Sky & Cable (like ITV2) as part of the main package (so that they get a bit of money back from the sky monthly subscriptions. I wouldn't say set ay of them up with their own subscription (ala FilmFour/Premiership Plus), just include them on the main level so that all regular viewers can recieve them, but u get a bit back from subscription!

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