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New look now on-screen (January 2012)

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RO
rob Founding member
Relaunch moved to the 9th March.

http://www.designweek.co.uk/dixon-baxi-designs-new-on-screen-identity-for-uktvs-watch-channel/3033516.article
WH
Whataday Founding member
Odd as a trailer just aired using the new look on Gold (it was a trailer for Grimm). It looked a bit naff to be honest.
JO
Jonny
Whataday posted:
Odd as a trailer just aired using the new look on Gold (it was a trailer for Grimm). It looked a bit naff to be honest.

Oh really? I've only seen the tacked on old logo version.

Clearly, they wanted it ready for the pre-Grimm shtick, that hasn't happened but they've gone ahead and slapped their fancy new logo over it anyway.

You'd have thought they'd be good at this rebranding thing by now given their experience...
BE
Ben Founding member
Quote:
Full branding on the channel will launch from 9 March, though some elements will appear around the launch of Grimm in February. Dixon Baxi is currently working on a new suite for refreshed idents for the channel.
ST
Stuart
They are displaying the new DOG during ' Grimm' , but using the existing ident package.

This looks very sloppy and disjointed. It's a text book example of how NOT to do a relaunch/revamp! Shocked
MI
Michael
Channel 5 did the same back when they moved from ( 5 ) to five : they screened their premiere of Saving Private Ryan sans DOG and with new breakbumpers et al, but moved back to the ( 5 ) pres afterwards before the full relaunch soon after.
:-(
A former member
Watch's new look - the bas tard child of Channel 5 and Discovery Channel's presentation:

http://www.theidentgallery.com/watch/2012/WATCH-2012-BF-1-6.jpg

More here
ST
Stuart
Andrew Wood posted:
Watch's new look - the bas tard child of Channel 5 and Discovery Channel's presentation:

That was my first thought too, when I saw the text on the promos. Blatant copying of Discovery's style! Confused
JO
Jonny
Well that old/new ECP doesn't look a mess...

C5 have claimed Gotham + red, so don't see that as a wise choice at all. Add Viva to the mix too with the use of lime green, bleugh.

The logo looks like one of those 20p toy machine capsules. The idents *might* save it.
:-(
A former member
http://www.theidentgallery.com/watch/2012/WATCH-2012-PROMO-RELAUNCH-1-E.jpg

The spacing on the EPG positions text is frankly unforgivable.
VM
VMPhil
Eugh. Who reckons this look will last even shorter than the last one?
ST
Stuart
VirginMediaPhil posted:
Eugh. Who reckons this look will last even shorter than the last one?

Hopefully!

What's the point of the full stop after the channel title? I keep thinking it's a © copyright symbol. Confused

If they were going to squash up the letters in WATCH so much, they could've at least chosen a font where the angle of the 'A' was the same as the 'W'. It looks as though it was created in 2 minutes! I hope they didn't pay much for this.

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