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Why wasn't ITV on Sky Digital in the early days?

(July 2018)

OF
OF992 UTV Newsline
I've noticed some channel surfing videos from Sky Digital in the early days, and I noticed that instead of the programmes on ITV, it said "press TV then 3 for ITV". Why was this, and did it apply to STV and UTV too?
Anyone who even thinks of talking about channel codes in a thread where I am involved will be apprehended! (not really)
MY
MY83
It's complicated, but basically it boiled down to ITV (i.e. Carlton/Granada et al) running the "rival" On Digital digital terrestrial service at the time. They obviously wanted as many subscribers to buy their service as opposed to Sky's so thought that withholding ITV would do the trick. Trouble was analogue TV was still around so people could still get ITV that way, hence the Sky prompt for people to tune into analogue. It all ended in 2001.

There are some articles online you can read. They're easy to find if you just type "ITV Sky Digital" into Google:

https://www.campaignlive.co.uk/article/media-forum-itvs-decision-air-sky-digital-right-one-sky-itv-finally-kissed-made-up-just-important-advertisers-itvs-debut-sky-digital-alasdair-reid/49583

https://www.theguardian.com/media/2001/jan/28/bskyb.itv

http://625.uk.com/digital/index.htm#national

https://forums.digitalspy.com/discussion/1770590/why-wasnt-itv-on-sky

https://www.telegraph.co.uk/finance/2742380/ITV-in-digital-deal-with-Sky.html

http://news.bbc.co.uk/1/hi/entertainment/1219958.stm
BeanosOnToast, Stuart and DE88 gave kudos
RI
Richard Granada North West Today
It did apply to UTV, STV, Grampian, Channel, Border, HTV, Meridian and Anglia which weren't owned by Carlton/Granada in 1998 either. C&G had to give their approval for any ITV region to appear on Sky.
JB
JasonB London London
Shouldn't this be in TV Forum rather than requests?
Have you washed your hands?
MY
MY83
Not really threadworthy - question was asked, it was answered, let it die in obscurity over here.
TVF
TV Forum Team
This topic has been moved from Requests .
MY
MY83
For what purpose? The question has been answered, it should have a big green tick next to it and be left to fade away.
JO
Joe
Calm down, it might trigger an interesting discussion. If not, nothing lost.
JM
JamesM0984
MY83 posted:
170"]For what purpose? The question has been answered, it should have a big green tick next to it and be left to fade away.


To be fair some of our younger members may well be too young to remember Sky before ITV arrived.
VM
VMPhil Granada North West Today
Joe posted:
Calm down, it might trigger an interesting discussion. If not, nothing lost.

What a dull forum it’d be if every thread like this ended after one reply.
DV
DVB Cornwall West Country (West) Spotlight
There was a time when the thought of relying on one provider i.e. Sky, if you had Pay TV was unusual. It was expected that viewers, remember we were in the pre analogue - digital switchover days, would continue to access BBC ONE. BBC TWO, Channel 3, Channel 4 and Channel 5 via their TV tuners. The trigger to address this behaviour pattern and point to a single domestic feed was OnDigital, Viewers on that platform having access to the previous analogue services in addition to the new services. This triggered the heated debates over platform carriage, which continue to this day, and Sky viewers pressing them to provide the standard services too.
NJ
Neil Jones Founding member Central (West) Midlands Today
MY83 posted:
170"]For what purpose? The question has been answered, it should have a big green tick next to it and be left to fade away.


To be fair some of our younger members may well be too young to remember Sky before ITV arrived.


I dare say at the other end of the scale other members remember only having up to four channels as opposed to 600. Some members are probably younger than Freeview which in October this year will be 16.

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