Who Wants to be a Millionaire?

The frequency was removed from the Newsbeat jingle in early January 2000 and was removed from most other jingles soon after.

Radio 2 have their frequency in their phone in their phone and text number too of course. As do 5 Live

Over the last 20 years radio 1 probably mentioned radio 2's frequencies more than their own

No, the Radio 2 jingles have been modified.
You just get the bed where the sung "88 to 91 FM" bit would have been.
Then some women shouts at you to "listen on the BBC Sounds app" over the top.

Well, if she cannot be bothered to sing it, I will remain listening to FM thank you very much......

Pedant mode on - By the way the frequency of Radio 1 isn't 97-99FM it's 97 - 99MHz! Pedant mode off.

Indeed. It's a very effective way of ruining a great jingle package.

Is FM radio really that unimportant in the U.K. now that radio executives think it unimportant from a marketing point of view to mention station’s frequencies? There are still several ILRs in Ireland known only by their FM frequency (98FM and FM104, Cork’s 96FM etc). Of course DAB hasn’t taken off here at all which is the big difference I guess.

I believe most radio listening in the UK is now via digital means, so FM is a minority platform. Plus, of those FM radios, the proportion with no RDS and seek function must be pretty low nowadays, so it seems less important that everyone knows a specific frequency to tune to than it used to be.

If you really want to be a pedant, Radio 1 is on 22 different frequencies, depending which area you live in. 😏

I suspect most in car listening is still via FM (even the ones equipped with DAB), how ever thanks to RDS no one will take any notice of the frequency, and just keep pressing buttons until their desired station's name appears in the display

And it really should be 97-100 as it goes up to 99.8, but that doesn’t sound as good on Jingles. Neither does Megahertz!

I agree that frequencies aren’t that important. I could still tell you the FM frequencies for Greater Belfast, where I grew up, but not in the North West of England where I’ve lived for nearly two decades.

Radio Trivia time: It started life in Belfast on 96.0 , that had been vacated by Downtown Radio a couple of years earlier, before moving to its permanent home of 99.7. Radio 4 now occupies 96.0 there

Or they just give you a big list of stations and you touch the one you want.