JO
That I felt that maybe didn't help Millionaire was that it in the mid-2000s it seemed to never be off the box.
I'm pretty sure by then it was past it's peak and only on about once a week.
In the very early days it was stripped nightly for a couple weeks every few months, than it had longer series over about 3 nights a week. Before eventually ending up on just Saturday then Tuesday nights.
I think ITV probably played Millionaire about right, milked it when it was massive, kept it plodding along whilst it was still doing the business and giving it a boast in it's final few years with the live celebrity episodes.
That I felt that maybe didn't help Millionaire was that it in the mid-2000s it seemed to never be off the box.
I'm pretty sure by then it was past it's peak and only on about once a week.
In early days it ran for 6-8 weeks at a time then had a break.
In the very early days it was stripped nightly for a couple weeks every few months, than it had longer series over about 3 nights a week. Before eventually ending up on just Saturday then Tuesday nights.
I think ITV probably played Millionaire about right, milked it when it was massive, kept it plodding along whilst it was still doing the business and giving it a boast in it's final few years with the live celebrity episodes.