Thinking about it, the last time there was a merger on this level was the BSB/Sky merger - BSkyB ultimately abandoned all BSBs brand names completely, and even went as far as to create new temporary Sky brands to use up unplayed arts content! In retrospect, they missed a trick with Galaxy; UK Gold launched with a very similar line up and became very successful in the 90s.
I wonder how profitable Challenge is? It seems to be all-but abandoned as I say, not dissimilar to how men&motors was for its last couple of years. Its very small staff is now split between Challenge and LIVINGit.
Indeed, the original
was played out as a sub-channel on Sky News (but only on Marco Polo, not Astra) using some content fron
, which ceased at the time of the takeover/merger.
disappeared immediately (subsumed into Sky One), but they didn't have retro 'gold' programmes; in fact they energized Sky One to become a main enterainment channel for the network.
'The Movie Channel'
retained its name (with BSkyB branding) for many years as the alternative to
, probably due to rights which had been purchased. They then briefly became Screen 1/2, before
, with Sky's original channel becoming
. BSBs original channels always seemed to have the best content. They also had the best delivery system (DMac), but ultimately not as popular as Sky's.
I think they kept the
(music channel), but with the BSkyB branding until their transponder lease expired on Marco Polo (which was moved and became Sirius 1, AFAIK, serving Scandinavia).
'The Sports Channel'
was just rebranded as Sky Sports. Perhaps those rights were easier.
is quite a good name, if they want to keep that channel as it is post-VMTV takeover?