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Stuart6,773 posts since 13 Oct 2003
Westcountry Spotlight
Could the logo at the end of this trail be the new Virgin1 logo? It looks a bit...unfinished.
*

The channel is still showing the existing logo as its DOG, so maybe it isn't finished yet then. Wink

Perhaps the revamp is at 6pm or later.

Virgin 1+1 has appeared on Freeview Channel 35, but the EPG information is identical to Virgin 1 at present.
chris4,051 posts since 6 Jul 2005
Granada North West Today
Is it just me, or do you think it looks very depressing, cheap and almost laughable when digital channels try and make new and funky live-action idents a la BBC/ITV/Channel 4? Take Watch for example. It looks like they're trying too hard.

This new batch will get so old, even for people who don't watch Virgin 1 that much. Stick to simple graphics, Virgin 1. It looks much tidier.
Paul Clark2,857 posts since 30 Sep 2004
HTV West Points West
The logo works, but it is admittedly uninspired - and far more predictable than the current, soon-to-be-ousted giant '1' that has served as the focus of the branding. However, the times I've flicked past Virgin 1 recently, it seems as if the whole look is somewhat bland by modern standards.

So in terms of the new identity that's lined up, I can appreciate the ideas; bringing in a character to try and move away from the generic into something more distinctive and light, and in turn opening up the opportunity for a set that an be expanded on and added to. At least it seems they're having a go at properly fleshing-out this new look to rival the major channels on the range of sequences, if nothing else.

I should say, I can sense a slight flaw in this approach. Lengthy bit of film panning round, Virgin 1 logo appears right at the end. Putting the logo at the end of the ident means the entire sequence must play out every time in order for the logo to be shown - and once you've viewed it for the first time, you've seen everything - so for a viewer to sit through the full plays thereafter could get tiresome. That considered, multiple idents seems like a good idea...
Last edited by Paul Clark on 1 June 2009 7:54pm
chris4,051 posts since 6 Jul 2005
Granada North West Today
I should say, I can sense a slight flaw in this approach. Lengthy bit of film panning round, Virgin 1 logo appears right at the end. Putting the logo at the end of the ident means the entire sequence must play out every time in order for the logo to be shown - and once you've viewed it for the first time, you've seen everything - so for a viewer to sit through the full plays thereafter could get tiresome. That considered, multiple idents seems like a good idea...


And we all know of a channel that's suffered from that and U-Turned recently, don't we?