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DVB Cornwall7,798 posts since 4 Dec 2003
Westcountry Spotlight
BSkyB rebrands Virgin1 as Channel One

Satellite broadcaster to relaunch former Virgin Media Television service on 3 September backed by marketing push

Channel One: available on Freeview, Virgin Media and Sky

BSkyB is rebranding Virgin1, the general entertainment channel it acquired as part of a £160m deal to buy Virgin Media Television, as Channel One.

Channel One, which is available on Freeview, Virgin Media and Sky as a free-to-air service, will relaunch on Friday 3 September backed by a bolstered schedule and a marketing campaign.


Last edited by DVB Cornwall on 31 January 2011 10:17pm - 3 times in total
Not keen on that logo. Also where did they get the name from?
This news will cause a lot of confusion.
Because if anybody talks about turning on their TV and watching Channel 1 then everybody in the UK assumes that it's BBC 1 that's being talked about.
LONDON1,112 posts since 2 Mar 2004
Meridian (South) South Today
Sky are attempting to keep the Virgin1 brand, just drop the Virgin name, the only reason they are having to rebrand the channel is because they don't want to become a lisencee of the Virgin brand.
My concern is that channel one is no longer going to be a flagship channel, meaning I can see them neglecting the channel after a while, I have a feeling Sky are going to start pushing sky3 a bit more over the coming months as there terrestrial presence.
Dave693 posts since 30 Aug 2001
BBC World

I guess they don't want to use the Sky brand for a Freeview channel.

I doubt that there have sky 3 and news on freeview

If customers start to assosiate a pay TV brand as being available for free via another outlet they may go elsewhere.

Why do you think others broadcasters have a different brand for their free channels

- Discovery use a none discovery brand for their factual free channel - Quest
- MTV use a none MTV brand for their music free channel - VIVA
- Sky use a none Sky brand for their entertainment channel - Channel One
- Sky's Picnic proposals also did not refer to the Sky brand