VICELAND

Not going well ....

Viceland UK scores zero ratings on some nights after Sky TV launch https://t.co/QH3BbaJXZv

— Mark Sweney (@marksweney) October 4, 2016

It was also a bad move to not have a live stream on NOW TV. The VoD content is hidden.

I'm not really surprised, its 'hard' to navigate to.

SBS VICELAND is launching in Australia, a partnership with SBS. It replaces SBS2:

No s***, low EPG position and by virtue of only being on Sky. I'd imagine that recent channel launches have been more successful with Freeview carriage from the start. Viceland doesn't have this option.

Does anyone else find the branding a little pretentious? Like they're trying too hard to be different?

How old are you?

16-34!

To be fair, if you've watched VICE documentaries online. Then it suits the branding well, stripped back and straight to the point.