DA
What I wrote earlier:
Also it's now declared that you'll be able to get flux's on your moble, which of course is so slow and filled with ad's that the frikkin page won't load
Go to www.mtvflux.co.ukat 6am tuesday 1st august to register
djmgpsp posted:
In an interview with the Financial Times, MTV UK's boss said that as a whole MTV might all go the same way as Flux launching August 1st (Also mtv's 25th birthday), and the channel launching 347 on September 6th( where VH2 used to be )
Personally I think Flux will be great as from what I can gather, It's MySpace with your setlist of tracks that you and your friends can watch, then it will show your setlist for say a half an hour at random on MTV Flux
The Italian site is up http://www.mtvflux.it/it/
MTV Networks will on Monday make its biggest move into the "social networking" area, dominated by websites such as MySpace and Bebo, by unveiling plans for a television channel devoted to content created by its users.
MTV Flux will allow people to exchange messages and video clips by computer and mobile phone, much like existing social networking sites, but will allow users to choose which music videos are displayed on the channel, and display their own videos and messages alongside.
The service, which borrows from ideas trialled on websites in Japan and Italy, will launch in the UK but will be "monitored very closely" to see whether it could become a model for other markets, said Michiel Bakker, managing director of MTV in the UK and Ireland.
Its launch, to coincide with MTV's 25th anniversary on August 1, comes as the grip it once held on young media consumers in the early days of cable television is being challenged by market entrants such as YouTube and Google Video.
Mr Bakker said: "Seeing the speed at which Bebo emerged, or YouTube exploded out of nowhere, in this space we don't feel we have to be the first mover. We have to create something unique and different."
MTV Flux, which follows the launch this year of the on-demand MTV Overdrive broadband service, would be the first service to let users "influence an entire channel and upload their content to be seen in a television environment", Mr Bakker said.
The channel, which will launch on September 6, will have no traditional schedule. It will be overseen by a controller, however, to ensure it abides by broadcasting regulations and MTV will monitor all user-generated content.
The channel will carry advertising and users will not be charged for signing up to the website. Mr Bakker said MTV, which is part of Viacom, hoped Flux would "offer advertisers the chance to follow consumers around", saying advertisers had shown interest in Flux as a means of targeting the hard-to-reach 16- 24-year-old audience.
"At the end of the day, all of our channels might be Fluxed. It might be the redefinition of our television channels," he said.
Bill Roedy, vice-chairman of MTV Networks, said its acquisitions of companies such asNeoPets had made MTV "a formidable force" in user-generated content online.
Copyright The Financial Times Ltd. All rights reserved.
Frankly I think this is the best thing to happen to MTV in a long time where Music makes a comeback and where you truely control it, a bit like a 24/7 MTV select that you control
Personally I think Flux will be great as from what I can gather, It's MySpace with your setlist of tracks that you and your friends can watch, then it will show your setlist for say a half an hour at random on MTV Flux
The Italian site is up http://www.mtvflux.it/it/
MTV Networks will on Monday make its biggest move into the "social networking" area, dominated by websites such as MySpace and Bebo, by unveiling plans for a television channel devoted to content created by its users.
MTV Flux will allow people to exchange messages and video clips by computer and mobile phone, much like existing social networking sites, but will allow users to choose which music videos are displayed on the channel, and display their own videos and messages alongside.
The service, which borrows from ideas trialled on websites in Japan and Italy, will launch in the UK but will be "monitored very closely" to see whether it could become a model for other markets, said Michiel Bakker, managing director of MTV in the UK and Ireland.
Its launch, to coincide with MTV's 25th anniversary on August 1, comes as the grip it once held on young media consumers in the early days of cable television is being challenged by market entrants such as YouTube and Google Video.
Mr Bakker said: "Seeing the speed at which Bebo emerged, or YouTube exploded out of nowhere, in this space we don't feel we have to be the first mover. We have to create something unique and different."
MTV Flux, which follows the launch this year of the on-demand MTV Overdrive broadband service, would be the first service to let users "influence an entire channel and upload their content to be seen in a television environment", Mr Bakker said.
The channel, which will launch on September 6, will have no traditional schedule. It will be overseen by a controller, however, to ensure it abides by broadcasting regulations and MTV will monitor all user-generated content.
The channel will carry advertising and users will not be charged for signing up to the website. Mr Bakker said MTV, which is part of Viacom, hoped Flux would "offer advertisers the chance to follow consumers around", saying advertisers had shown interest in Flux as a means of targeting the hard-to-reach 16- 24-year-old audience.
"At the end of the day, all of our channels might be Fluxed. It might be the redefinition of our television channels," he said.
Bill Roedy, vice-chairman of MTV Networks, said its acquisitions of companies such asNeoPets had made MTV "a formidable force" in user-generated content online.
Copyright The Financial Times Ltd. All rights reserved.
Frankly I think this is the best thing to happen to MTV in a long time where Music makes a comeback and where you truely control it, a bit like a 24/7 MTV select that you control
Also it's now declared that you'll be able to get flux's on your moble, which of course is so slow and filled with ad's that the frikkin page won't load
Go to www.mtvflux.co.ukat 6am tuesday 1st august to register