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VH1 - New Look

(October 2003)

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PE
Pete Founding member
This Is Granada posted:
And while on the subject of MTV/VH1 - TMF have changed the graphic with the song title and artist. It now appears at the top instead of the bottom. Bit big mind you.


have they - I can't see any difference at the moment.

I always liked the old ones, especially how they came in to fit in with the music / video and not just staight start end like The Hits. For example on the Sugababes vid the graphics come on when the bass kicks and and on Pink's when the horse stops.
AD
Adam
Chris E posted:
TMF has new song titles during the Saturday afternoon 'Message Factory' only.


I've noticed this. Half the DOG dissapears when It's up Confused .
WH
Whataday Founding member
Why has VH1 Classic still got the old logo? Not that I'm complaining.

8 days later

DV
dvboy
VH1 seem to have lost their pointless little bit of text in the top-right lately.
RO
rob Founding member
The logo looks awful, and it looks like VHr instead of VH1
DV
dvboy
Lee Stanley posted:
VH1 seem to have lost their pointless little bit of text in the top-right lately.

Spoke too soon. It was back at 6:00 and they've put a constant reminder that a repeat of 100 Greatest Pop Culture Icons is on again tonight, in the space they normally put the number one details.
Rolling Eyes
FA
fanoftv
I've noticed since they ahve relaunched they are advertising (outside of their channel) a lot more. Especially for the 100 culture icons programmes and tonights programme on beckham.
HA
harshy Founding member
Looking on Astra 1 on the mosiacs, in Europe VH1 still has the old logo, but in the UK, this new crappy version!

24 days later

CE
Chris E Founding member
I found an American site which contains a discussion about the new logo, and also comments from the person who created it.

The full (very long) discussion is here: http://www.underconsideration.com/mt-static/mt-comments.cgi?entry_id=1579

For those who havn't got time to read all that or just want the facts, heres what the designer had to say (There are more comments from her on the page):

Quote:

VH1 is changing yes we are re-thinking who we are and people here thought the old logo wasn’t us anymore, we are no longer “music first” which to me always sounded like a kindergarden after school program.

We did the usual, get a few design studios to pitch logo’s but under the agreement that anyone in-house could submit logos too. I really wanted to do something imperfect and by that I don’t mean “bad”. The another half of the logo, what goes in it? something? nothing? the “leaf” element, a tip to nature? maybe, there are so many 'graphic worlds’ I feel like no one goes outside for inspiration anymore.

vhr? it’s a 1 work for it – we’re all snotty consumers who know everything how could it be an “r”?! That’s right it’s an attitude and you either like or you don’t just like any product you buy or don’t buy – I wanted that irreverence to BE something other than a hollow word in a creative brief...unfinished, weird, off, abstract.

If the channel is about “pop culture” we’re in the biggest pretty/ugly, yes/no, i like it don’t like it area there is... I felt the logo should/could be PART of that not just a symbol for it.

This kind of answer can open me up to all of you comments being a bit “true’ but, this wasn’t created with no thought in mind as your all suggesting.

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