UTV's Plasma Screen

This has been bugging me for AGES.... The UTV Plasma screen that they use for there lunchtime news and evening news.

Theres noting ever on it just the UTV LIVE logo, ya think they could put a picture of what there reporting on, but no, its always still in the shot behind the persenter with theU TV LIVE logo on it.... BORING!!

Click here to view a picture

I think I would rather see a static logo.

Scottish TV use their plasma for 2-ways and live link ups, but because they are not widescreen, everyone appears in 'fattyvision'. They dont even have the sense to use a 4:3 picture and use the inbuilt zoom function.

It looks bleedin awful.

Borders Lookaround does that aswell. Just the static Lookaround logo. When they do a two-way live it is either split-screen or just into the live report. I think it would be better with a picture of the relevant headline though.

The plasma in the UTV Live studio constantly displays a pillarboxed 14:9 image. Now that I've pointed that out it'll annoy you even more...

Just thik of the screen-burn eh?

UTV Live's titles have been 14:9 ever since the programme went widescreen too...

Whats the point in having a plasma then, y not just a cardboard logo.

Just a waste of electricity.

Atleast LT use it for the sport section and interviews.

LoveTV

The plasma screens in the UTV Live studio are also used for live linkups to OB and the Derry/London/Dublin studios, rare as they are.

And when UTV Live first went widescreen, the plasma screens were used to introduce stories and to display the UTV Sport logo, rather than the awful superimposed sidebars, that are keyed on to appear beside the metal pole but always end up straying to one side...

Having said that it was always 14:9 pillarboxed, this morning's news had a stretched-to-16:9 graphic... though the titles are still 14:9...

HA! The plasma loop wasn't running at the start of the 1250 bulletin today.

Ooh, nice map graphic, wish UTV Live would decide what font they want to use though!

I'm not keen on the use of plasma screens as part of a studio. It just seems so unimaginative to just place a plasma behind a desk.

Whataday:
"I'm not keen on the use of plasma screens as part of a studio. It just seems so unimaginative to just place a plasma behind a desk."

Plasma screens are the 2000s equivalent of the 1990s video wall; so ubiquitous in news (and general TV) presentation that they become a tired, unoriginal idea. It's become more remarkable for a TV station not to have a plasma screen on one of their sets today.

And until the next multimedia trend comes along, plasma screens will probably take pride of place in news studios up and down the country.

They need to put like a picture on screen to intoruce a story