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UTV rebrand

New look to bring it in line with ITV (October 2016)

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RI
Richard
Whataday posted:
Steve in Pudsey posted:
Richard posted:


It makes no sense to refer to “ITN” these days. UTV only did it so they didn’t have to refer to ITV News which was at odds with their brand. But “ITV News” is the brand now. Why give the company which makes it so much prominence? ITV only owns 40% of ITN.


I think ITN is a special case, not just another indie production company. Its former (?) status as nominated news provider means that it has a heritage and reputation for quality journalism associated with the name.

Maybe when the time comes to turn NaT back to a serious news programme they'll go back to the legacy brand to give it more gravitas.



In the mid 00's, had Charles Allen managed to take over ITN entirely, he said he would have revived the brand on screen instead of using ITV News.


I think Channel 4 said that if ITV bought a controlling stake in ITN they would go elsewhere for their news.
DE
denton
MMcG198 posted:
And curiously, ever since Julian started presenting weekend weather bulletins in-vision - which was early March I think - I've not heard Gillian Porter doing continuity links. I haven't been religiously watching UTV - so it' s possible she may have popped up. But I strongly suspect we've had Julian covering continuity all day, every day, for the last few weeks.


Gillian has reappeared this evening.
AN
Andrew Founding member
South Today posted:
I enjoyed the references on UTV... ''Now on UTV we cross to ITN in London with the latest world news. It's 17 and a half minutes past 10.''


That was nice at the time, for a while, but I think we are now many years past the time when it went from being a nice nod to the past, to just basically sounding outdated and wrong.

I’m sure when Julian is on holiday and asks where the nearest Midland Bank is, most people knew what he meant for a time and pointed him in the direction of HSBC, but now most people he asks don’t have a clue what he’s on about and he’s lost.
denton, Richard and MMcG198 gave kudos
WH
Whataday Founding member
But they are still actually crossing over to ITN in London aren't they? Ie ITN headquarters.
MM
MMcG198
Whataday posted:
But they are still actually crossing over to ITN in London aren't they? Ie ITN headquarters.


Technically correct. However, it is not "on brand". The brand is ITV News. ITN is the production company.
ST
South Today
Well I for one love the extremely detailed time check. Carry on what you are doing Julian!
MM
MMcG198
South Today posted:
Well I for one love the extremely detailed time check. Carry on what you are doing Julian!


To each his own, as they say.
DE
denton
denton posted:
Julian's vo over the end credits of Emmerdale tonight:

"Here on UTV we're back in Emmerdale on Monday night at 7 o'clock. In half an hour Pamela Ballantine presents this week's edition of UTV Life, that's in between tonight's two episodes of Coronation Street and the first of those is coming up next."

Let's see how different (or not) it is next Friday night.


Tonight Julian said:

"Here on UTV we're back in Emmerdale on Monday night at 7 o'clock. In half an hour Pamela Ballantine presents this week's edition of UTV Life, that's in between tonight's two episodes of Coronation Street and the first of those is coming up next."

Word for word, exactly the same script.
RI
Richard
denton posted:
denton posted:
Julian's vo over the end credits of Emmerdale tonight:

"Here on UTV we're back in Emmerdale on Monday night at 7 o'clock. In half an hour Pamela Ballantine presents this week's edition of UTV Life, that's in between tonight's two episodes of Coronation Street and the first of those is coming up next."

Let's see how different (or not) it is next Friday night.


Tonight Julian said:

"Here on UTV we're back in Emmerdale on Monday night at 7 o'clock. In half an hour Pamela Ballantine presents this week's edition of UTV Life, that's in between tonight's two episodes of Coronation Street and the first of those is coming up next."

Word for word, exactly the same script.


Same audio or a different recording?
DE
denton
I don't know for sure... but I suspect it's the same file.
TT
ttt
denton posted:
I don't know for sure... but I suspect it's the same file.


Which would mean that ITV, rather than Julian is responsible for the blandness.
RI
Richard
ttt posted:
denton posted:
I don't know for sure... but I suspect it's the same file.


Which would mean that ITV, rather than Julian is responsible for the blandness.


Presumably UTV voiceovers are written in Belfast, though.

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