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UTV rebrand

New look to bring it in line with ITV (October 2016)

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NG
noggin Founding member
'UTV News' branding on the gallery clock - a brand not used on air to date. Some 'UTV' branding in various other places. And curiously, the ITV brand colours on the glass of the gallery.


Though presumably the branding on that clock is just an image file, so trivial to change, whereas physical branding is more tricky.
MM
MMcG198
'UTV News' branding on the gallery clock - a brand not used on air to date. Some 'UTV' branding in various other places. And curiously, the ITV brand colours on the glass of the gallery.


Though presumably the branding on that clock is just an image file, so trivial to change, whereas physical branding is more tricky.


Indeed. The UTV logos that we've seen so far in those interior shots are all easily replaced: stickers/pillows/electronic images. The ITV brand colours on the gallery glass is interesting.

Of course, the ITV regional brand logos still exist at the regional centres but are rarely, if ever (?) used on air. And a number of regional news programmes contain the old regional brand name. UTV could potentially go down the same route.

I am a little suspicious of Julian's new weather presenting role. Could it be the means by which he is kept on air, should continuity switch to London? Some fuss (though not that much really) was made in the local press when Julian switched to out-of-vision for continuity links in autumn 2016. Keeping Julian on air in some form would reduce any negative publicity resulting in a switch to network continuity.

Have to say though, I'd be quite happy for the UTV brand to remain on in its current form. The channel looks so much more professional now than it did pre-October 2016. And although we don't have a local voiceover on trails, I actually think our reversioned network voiceover, which references 'UTV' is preferable. In many cases, the stars/presenters of the featured shows are providing the voiceover - and having them mention the 'UTV' name is more impactful in my view.
PE
peterrocket Founding member
There was that planning application for a UTV logo to go onto the building.

As of last night, no sign, but that doesn’t mean it won’t appear in the coming weeks.
GO
gottago
'UTV News' branding on the gallery clock - a brand not used on air to date. Some 'UTV' branding in various other places. And curiously, the ITV brand colours on the glass of the gallery.


Though presumably the branding on that clock is just an image file, so trivial to change, whereas physical branding is more tricky.


Indeed. The UTV logos that we've seen so far in those interior shots are all easily replaced: stickers/pillows/electronic images. The ITV brand colours on the gallery glass is interesting.


I really wouldn’t read into the glass design too much. You can see some in Channel’s newish offices in this video: https://www.facebook.com/itvchanneltv/videos/1235696909802951/

No doubt it’ll be present in some other regions that have recently had office improvements. It’ll be something that ITV had designed so that it can be cheaply used across the board when refurbishments are needed to avoid new design costs.
SC
SCBNI
There was that planning application for a UTV logo to go onto the building.

As of last night, no sign, but that doesn’t mean it won’t appear in the coming weeks.


The planning application has been approved so I’m sure the sign will appear soon. Also noticed that U105 will be having a rooftop sign on City Quays 2 as well.
UM
UlsterMan123
Can see the new studios in the skyline from my street still no signage up on the roof as yet
SC
SCBNI
UTV branding on the local weather at lunchtime, with Julian presenting in-vision. Interesting that Julian is now doing the weekend weather in-vision (this started a few weeks back).


Some caps of recent UTV weather forecasts to show the backdrops with the presenter's name and Twitter handle:

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One of the forecasts last week was presented by this woman instead of one of the usual UTV faces. I see she's from a different region so would this have just been filmed there and broadcast here?

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Last edited by SCBNI on 5 April 2018 10:33pm
DB
dbl

One of the forecasts last week was presented by this woman instead of one of the usual UTV faces. I see she's from a different region so would this have just been filmed there and broadcast here?]

She's definitely from one of the hubs, she's popped up on ITV London quite a few times.
PE
peterh
Aisle get Cree et seems to pop up and do a forecast for any region, think she’s based at itv anglia in Norwich although might be confused interesting to see a bank forecast done for utv
PE
peterh
Spell check issue her name is aisling creevey
LL
London Lite Founding member
Aisling is based at ITV Anglia.
TV
TVMoments
Aisling is based at ITV Anglia.

Yeah, I've seen her present the regional weather on Good Morning Britain in NI quite a few times.

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