UTV rebrand

We all know they will bin it at some point and make the regional news "ITV News Northern Ireland".

Yawn yawn yawn all this constant bashing of the well loved UTV brand.

How is the poster bashing the UTV brand?

It was called ITV before it was called ITV1, and there are various other families of channels where the main channel is the same as the company name. Channel 4, Channel 5 and Discovery are just a few examples of this.

Sometimes presenters still use the name itv1 and it doesn't sound out of place

An interesting little development: the trail for 'Elton John: The Nation's Favourite Song' features a different voiceover for ITV and UTV. The UTV version sounds a little like the female network announcer with the NI accent.

Interesting.

Well... I suppose that if they're having to record alternate trailer voiceovers anyway (in order to name-check UTV rather than ITV), then they might as well also favour NI-accented voices as much as possible - in the short term, at least - in an effort to smooth the changes for UTV viewers (as veteran UTV voices will inevitably get phased out entirely).

Or perhaps it was just co-incidence, considering they have an NI accented lady doing CA on the network feed anyway that until the ITV takeover, NI viewers would have never heard on screen anyway?

Just been doing a survey on itv news and UTV is being referred to as "ITV Ulster" and not UTV

I have always assumed that at least part of the reason for UTV's conscious move away from using their full-form name since 1993 (even adopting slogans that played on the "U" being a homophone for "you", rather than being an initial for anything), might have been due to possible sensitivities about the (geographically inaccurate) use of the word "Ulster" as a synonym for Northern Ireland? I'm sure that the good folk of County Cavan, County Donegal, and County Monaghan may tire of having to point out the distinction to ill-informed outsiders.

I therefore can't imagine that the name which "UTV" might/will ultimately get binned in favour of would be anything other than "ITV Northern Ireland" (or, at least, not anything with the word "Ulster" in it).

I can only assume that some London-based twonk who is barely aware of life outside the M25 - let alone the distinction between Ulster & NI (and/or any sensitivities arising therefrom) - is responsible for putting the "ITV Ulster" reference online, and that it is (hopefully) no indication of any official future branding direction.

Why is it BBC Radio Ulster? Historical reasons as per Radio Humberside or just a bad choice of name?

Is it more to do with the fact the BBC TV operation is branded, Northern Ireland , because Ulster TV had already bagged the 'Ulster' ticket for telly ?