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rdd2,578 posts since 21 Jun 2001
They used to have a sponsor for the weather. Perhaps their contract has ended and UTV are looking for a new one?


I think that's half the problem, Advertisers might be slow to sponsor the weather as when you think UTV weather, you think the Progressive Building Society (or at least the animations before and after the weather) They sponsored the weather on UTV for at least 10 years if not a lot longer. I don't know when they stopped but their mini cartoons and Brian Kennedy singing meant the weather was on the way (or finishing)


The ESB were sponsoring it recently, were they not. (Or was that on UTV Ireland...) edit; SSE Airtricity did at one stage. I swore it was the ESB....maybe I am confusing my electricity companies!

https://www.sseairtricity.com/news-and-events/sse-airtricity-announces-it-is-the-new-sponsor-of-utv-weather/?section=NIDOM

At one stage UTV had a farming forecast on Sunday lunchtime that was sponsored by a subsidiary of Bank of Ireland.
chinamug288 posts since 29 Jul 2013
UTV Newsline
It isn't unusual at all for their to be a brief break when changing sponsor - indeed I suspect sometimes that is part of the deal.


It's a common enough practice when it comes to certain sponsorships. It cleanses the palate for the fresh advertising flavour Very Happy
chinamug288 posts since 29 Jul 2013
UTV Newsline
They used to have a sponsor for the weather. Perhaps their contract has ended and UTV are looking for a new one?


I think that's half the problem, Advertisers might be slow to sponsor the weather as when you think UTV weather, you think the Progressive Building Society (or at least the animations before and after the weather) They sponsored the weather on UTV for at least 10 years if not a lot longer. I don't know when they stopped but their mini cartoons and Brian Kennedy singing meant the weather was on the way (or finishing)


The ESB were sponsoring it recently, were they not. (Or was that on UTV Ireland...) edit; SSE Airtricity did at one stage. I swore it was the ESB....maybe I am confusing my electricity companies!

https://www.sseairtricity.com/news-and-events/sse-airtricity-announces-it-is-the-new-sponsor-of-utv-weather/?section=NIDOM

At one stage UTV had a farming forecast on Sunday lunchtime that was sponsored by a subsidiary of Bank of Ireland.


It was SSE Airtricity, but I had to double check as I thought it was ESB as well. However if we can't name the sponsor straight away it isn't working.

BMI baby also sponsored certain forecasts at times usually to do with Holiday travel.
denton887 posts since 4 Jan 2003
I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.
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Andrew11,751 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.

If that's the case I'm surprised Furniture Village paid for it. Stuff like this can be done regionally, the ITV National Weather is a case in point.

Unless nobody wanted to sponsor Christmas on UTV, so Furniture Village got the UTV region for free, as going sponsor less would mess up the timings.
denton887 posts since 4 Jan 2003
Yes, I'm fairly sure that arrangement was in place... from at least the time of the STV / UTV hostilities with ITV being resolved... And the syndication arrangement a few years ago replacing the old ITV network funding funding/supply arrangements.
ttt253 posts since 15 Aug 2015
UTV MD Michael Wilson is stepping down.



Sad news. He's a really nice bloke. Had many brief conversations with him as he was always really busy.


Hardly surprising though. I'm surprised he lasted as long as he did, it's not common for senior directors at acquired companies to hang around.
Hatton Cross2,174 posts since 4 Jan 2003
Central (West) Midlands Today
I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.


Well, I'd have thought that falls under 'misleading' advertising in the broadcast code, wouldn't it?
ITV "Occasionally it gives us something good, but for the most part, it is pathetic and puerile". Lord Taylor, House Of Commons, 1959.