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UTV rebrand

New look to bring it in line with ITV (October 2016)

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RD
rdd Founding member
chinamug posted:
pad_ehh posted:
They used to have a sponsor for the weather. Perhaps their contract has ended and UTV are looking for a new one?


I think that's half the problem, Advertisers might be slow to sponsor the weather as when you think UTV weather, you think the Progressive Building Society (or at least the animations before and after the weather) They sponsored the weather on UTV for at least 10 years if not a lot longer. I don't know when they stopped but their mini cartoons and Brian Kennedy singing meant the weather was on the way (or finishing)


The ESB were sponsoring it recently, were they not. (Or was that on UTV Ireland...) edit; SSE Airtricity did at one stage. I swore it was the ESB....maybe I am confusing my electricity companies!

https://www.sseairtricity.com/news-and-events/sse-airtricity-announces-it-is-the-new-sponsor-of-utv-weather/?section=NIDOM

At one stage UTV had a farming forecast on Sunday lunchtime that was sponsored by a subsidiary of Bank of Ireland.
CH
chinamug
Brekkie posted:
It isn't unusual at all for their to be a brief break when changing sponsor - indeed I suspect sometimes that is part of the deal.


It's a common enough practice when it comes to certain sponsorships. It cleanses the palate for the fresh advertising flavour Very Happy
CH
chinamug
rdd posted:
chinamug posted:
pad_ehh posted:
They used to have a sponsor for the weather. Perhaps their contract has ended and UTV are looking for a new one?


I think that's half the problem, Advertisers might be slow to sponsor the weather as when you think UTV weather, you think the Progressive Building Society (or at least the animations before and after the weather) They sponsored the weather on UTV for at least 10 years if not a lot longer. I don't know when they stopped but their mini cartoons and Brian Kennedy singing meant the weather was on the way (or finishing)


The ESB were sponsoring it recently, were they not. (Or was that on UTV Ireland...) edit; SSE Airtricity did at one stage. I swore it was the ESB....maybe I am confusing my electricity companies!

https://www.sseairtricity.com/news-and-events/sse-airtricity-announces-it-is-the-new-sponsor-of-utv-weather/?section=NIDOM

At one stage UTV had a farming forecast on Sunday lunchtime that was sponsored by a subsidiary of Bank of Ireland.


It was SSE Airtricity, but I had to double check as I thought it was ESB as well. However if we can't name the sponsor straight away it isn't working.

BMI baby also sponsored certain forecasts at times usually to do with Holiday travel.
DE
denton
I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.
ST
South Today
Surely Havelock House still houses the UTV sales team?
AN
Andrew Founding member
denton posted:
I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.

If that's the case I'm surprised Furniture Village paid for it. Stuff like this can be done regionally, the ITV National Weather is a case in point.

Unless nobody wanted to sponsor Christmas on UTV, so Furniture Village got the UTV region for free, as going sponsor less would mess up the timings.
WH
Whataday Founding member
Hasn't ITV Sales handled advertising/sponsorship for UTV for many years now? ITV sold to national companies while the UTV operation in Belfast would just deal with local advertisers.
DE
denton
Yes, I'm fairly sure that arrangement was in place... from at least the time of the STV / UTV hostilities with ITV being resolved... And the syndication arrangement a few years ago replacing the old ITV network funding funding/supply arrangements.
RO
rob Founding member
UTV MD Michael Wilson is stepping down.



MR
mr_vivian
rob posted:
UTV MD Michael Wilson is stepping down.





Sad news. He's a really nice bloke. Had many brief conversations with him as he was always really busy.
TT
ttt
mr_vivian posted:
rob posted:
UTV MD Michael Wilson is stepping down.



Sad news. He's a really nice bloke. Had many brief conversations with him as he was always really busy.


Hardly surprising though. I'm surprised he lasted as long as he did, it's not common for senior directors at acquired companies to hang around.
HC
Hatton Cross
denton posted:
I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.


Well, I'd have thought that falls under 'misleading' advertising in the broadcast code, wouldn't it?

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