TV Home Forum

UTV rebrand

New look to bring it in line with ITV (October 2016)

PF
PFMC84 UTV Newsline
Is the DOG better positioned now? During 4:3 programming, such as last night's Murder, She Wrote, the old UTV DOG straddled across the left of the image so half of it was in the pillarbox and half over the programme. Will it now be all in the pillarbox or moved further in to be inside the image?

Also, the +1 DOG is nice and tight in the corner so hopefully they have done something similar for the main UTV one.
MM
MMcG198 UTV Newsline
The two idents shown so far have been preceded by a single frame of the network feed (i.e., the network break bumper (at 5.59am) and the Network ident (at 9.25am)). I wonder will this be a 'feature' of the new playout setup.
Last edited by MMcG198 on 17 October 2016 10:02am
MR
mr_vivian UTV Newsline
Col posted:
Same ITVBe trailer shown on ITV also shown on UTV.

A first?


Yep. Was a bit of a foregone conclusion that ITV would start promoting its other channels on UTV. What puzzled me a little is that ITV 2/3/4/Be/Encore trails weren't phased in before now.


My guess would be that the presentation didn't look right. That's the only reason I can think of.
MM
MMcG198 UTV Newsline
And even the Network trails are UTV-branded, with John Kearns still providing the voiceover.
CO
Colm (previously Col) Anglia (West) Look East (West sub-opt)
Screen grabs from the trailer - identical in animation to the network style

*

*

Note the gradient effect with a circle pattern.
PF
PFMC84 UTV Newsline
Is there a circle effect at the start/end in the UTV branded trailers then?
CO
Colm (previously Col) Anglia (West) Look East (West sub-opt)
Like the network, there's variants of the break bumper - one with an red/yellow gradient has just been shown.
PE
peterrocket Founding member
UTV Life appears to have also got a new logo..

*
VM
VMPhil Granada North West Today
Purely from a presentational point of view it looks a lot nicer than the previous look.
MM
MMcG198 UTV Newsline
9.25am ident:



9.55am ad break:



10.10am ad break:

AG
AxG Yorkshire Look North (Yorkshire)
Man, that's one ugly 'e'.
PF
PFMC84 UTV Newsline
They gave UTV a nice new logo but thought that 'Life' looked fine? Wow.

Newer posts

No further posts are being accepted for this topic