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UTV rebrand

New look to bring it in line with ITV (October 2016)

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MK
Mr Kite
I don't see either Welsh or Northern Irish independence as at all imminent and so not massively relevant to how ITV goes about its business at the moment.

What's more intriguing to me is why they've chosen to keep the UTV brand at all, considering how poorly executed the service appears to be. I was surprised they went down this route, to be honest. I thought it'd be ITV branding & continuity all the way. It looks like it's going to get to the point where UTV is begging to be put out of its misery, like Granada was back in 2002.
KE
kernow
What's more intriguing to me is why they've chosen to keep the UTV brand at all, considering how poorly executed the service appears to be. I was surprised they went down this route, to be honest. I thought it'd be ITV branding & continuity all the way. It looks like it's going to get to the point where UTV is begging to be put out of its misery, like Granada was back in 2002.

Perhaps that's their plan, so that when they do finally drop the UTV brand, it's less noticeable and there's less of a reaction. The new logo is quite obviously a transitional logo, to make the rebrand to ITV easier.
MK
Mr Kite
Probably is but you can do that without poor quality playout.

It really is a case of better doing it properly or not at all.
ST
Stuart
In terms of population, Northern Ireland is a bit smaller than Wales, but there's not a massive difference...

Using the figures you provided from the ONS, NI has a population which is only 60% that of Wales.

I would call that quite a 'massive difference'.
DB
dbl
It sounds like the voiceovers are recorded waaay too low/hasn't been dynamically compressed. Playout is definitely ducking the programme audio to allow headroom.
Last edited by dbl on 21 October 2016 7:53pm
PE
peterh
Just a bit of info for that poster who talked about an ITV Ireland having bgt and the X factor should be aware that this is the case as both shows are in long term contracts with Ireland's tv 3 tv channel.
London Lite, Footballer and Brekkie gave kudos
:-(
A former member
A simple UTV Production end-cap...

http://tig.gy/?m=UTV-PRODUCTION.jpg
scottishtv and Cavan gave kudos
:-(
A former member
Just a bit of info for that poster who talked about an ITV Ireland having bgt and the X factor should be aware that this is the case as both shows are in long term contracts with Ireland's tv 3 tv channel.


How could there be? ITV brought UTV before ITV signed a new deal to keep the series going. it would foolish for sico to sell off the right until it knows whats going on?
PE
peterh
Read it somewhere but can't remember where and is also the current situation
PE
peterrocket Founding member
The rights aren't ITVs to sell... they're Freemantle's and a 3 year deal was signed back in 2013.

UTV Ireland was announced late 2013 - which meant if Freemantle did a deal with them, XF and BGT wouldn't air until 2015 when the channel had launched. That would have resulted in none of their shows airing in Ireland in 2014 as the TV3 deal was due to expire before then.

Good old TV3 then used that to their advantage and got a multi-year deal to stop it moving to UTV Ireland.
:-(
A former member
I never said that, I never said it was ITV to sell, I never siad in 2013 deal, im talking about this years deal.
BR
Brekkie
ITV have no Republic of Ireland broadcaster though. They would have no reason to include RoI rights in the UK deal when they intended to sell it all along.

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