PC
I have to agree with the most recent comments - STV definitely have the best identity of the three.
Far from being dull throughout, in places it is actually quite bright and upbeat. The ident with the guys doing skateboarding and bike tricks is the best all-round example of this - it has energetic visuals and music to match (in contrast to ITV1 and especially UTV, which by comparison haven't really produced anything that lively).
UTV's idea is nice, but it's nothing really special - someone did mention the ident footage is comparable to stock video, which I can understand.
Far from being dull throughout, in places it is actually quite bright and upbeat. The ident with the guys doing skateboarding and bike tricks is the best all-round example of this - it has energetic visuals and music to match (in contrast to ITV1 and especially UTV, which by comparison haven't really produced anything that lively).
UTV's idea is nice, but it's nothing really special - someone did mention the ident footage is comparable to stock video, which I can understand.