CO
The use of the word "Ulster" is a thorny issue, as its use in reference to the six counties on the island of Ireland which are still part of the United Kingdom is more associated with the Protestant culture than the Catholic culture. The Catholic community do not like the use of the word "Ulster" to refer to the six counties, as they believe Ulster refers to a province of the island of Ireland which also includes three counties which are part of the Republic of Ireland.
Many organisations who use the word "Ulster" in their title have consciously tried to sideline the use of the word in their publicity, or, in the case of UTV, officially cease the use of "Ulster" completely. Whether it's a case of avoiding confusion or antagonism from the various communities in Northern Ireland is up to what the company will tell you, but it's no coincide that Ulster Television began adopting UTV on a more regular basis after Brum Henderson left the company and at the time they began to focus attracting advertising from South of the Border.
The legal name of the company has been UTV plc (a subsidiary of UTV Media plc) since 2006, more or less cutting the last links to its use of Ulster Television. So I doubt it would ever revert back to its old name, it's more likely they would lose the UTV name if ITV ever took them over and they'd become ITV Northern Ireland than go back to Ulster Television.
Many organisations who use the word "Ulster" in their title have consciously tried to sideline the use of the word in their publicity, or, in the case of UTV, officially cease the use of "Ulster" completely. Whether it's a case of avoiding confusion or antagonism from the various communities in Northern Ireland is up to what the company will tell you, but it's no coincide that Ulster Television began adopting UTV on a more regular basis after Brum Henderson left the company and at the time they began to focus attracting advertising from South of the Border.
The legal name of the company has been UTV plc (a subsidiary of UTV Media plc) since 2006, more or less cutting the last links to its use of Ulster Television. So I doubt it would ever revert back to its old name, it's more likely they would lose the UTV name if ITV ever took them over and they'd become ITV Northern Ireland than go back to Ulster Television.