They probably want to avoid making a reference to "ITV News at Ten". I remember they did the same a few years ago when Mark Austin took over the Late Nooz, they replaced "ITV News" with "Network News" or something like that.
Another thing I noticed when I was back home, most of the announcers and presenters at UTV still refer to "ITN"...
Another version of the 'New for U' trailer has started airing tonight, featuring four of the cast of Emmerdale and filmed at the Giant's Causeway. They were in Belfast last week and appeared on UTV Life so obviously UTV had them record this before they went home! I'll put the video clip up tomorrow:
Lesser Spotted Ulster returns to UTV tonight after its mysterious disappearance and they're promoting it with text on the idents and this special breakbumper:
UTV's ECP menu has been changed to now include the web address in the bottom right hand corner. There's web promotions appearing left right and centre now!
I've just spotted a scheduling blunder at UTV. On Thu 21/2 at 22:35 they are repeating Moving Wallpaper along with ITV but not following it with Echo Beach at 23:05, opting out for RPM instead. Why not opt out of the first half of Nightwatch at midnight instead?