As rdd said ITV plc will probably only buy STV and UTV if they are on the cheap. It made sense for ITV to sell their shares in STV while at a high price...and maybe buy them back when the STV share price is much lower (making ITV a tidy profit in the process).
Therefore I could also see a situation where tweddledum's vision comes true in the future.
Also, please, please, please update the logo, it's so dated!!
I totally disagree there. The logo it replaced (1993-2000) certainly is dated, but the current one has aged much better than ITV's logo which was in use at the time the current UTV logo was introduced (1998-2006 blue and yellow). That's why ITV's logo has been replaced twice since then while UTV's stays the same.
I've never really thought of the 1998 ITV logo as being dated, maybe that's just me. The 1989 one certainly, but the 1998 one could still be used today.
I've never really thought of the 1998 ITV logo as being dated, maybe that's just me. The 1989 one certainly, but the 1998 one could still be used today.
I don't think it's dated, as such. It doesn't really feel like it's of a certain era. It's just a bit cack compared to the current ITV logo.
I've never really thought of the 1998 ITV logo as being dated, maybe that's just me. The 1989 one certainly, but the 1998 one could still be used today.
I don't think it's dated, as such. It doesn't really feel like it's of a certain era. It's just a bit cack compared to the current ITV logo.
I think the 1998 logo should have been used longer as a black and white logo, along the same lines as the BBC logo. The colours are what dated it. Instead they chose to add that hideous Photoshop bevel to date it even quicker. Also it was associated with some of the darker days of ITV history.
I've never really thought of the 1998 ITV logo as being dated, maybe that's just me. The 1989 one certainly, but the 1998 one could still be used today.
I don't think it's dated, as such. It doesn't really feel like it's of a certain era. It's just a bit cack compared to the current ITV logo.
I think the 1998 logo should have been used longer as a black and white logo, along the same lines as the BBC logo. The colours are what dated it. Instead they chose to add that hideous Photoshop bevel to date it even quicker. Also it was associated with some of the darker days of ITV history.
I don't think it would have worked. The logo in its most basic form is pretty poor. The current logo works very well in full colour and in single-colour.
The current ITV logo can easily be adapted to read UTV and then UTV could give itself a new, modern looking logo and access to a range of new idents used on ITV network and just with a different multicoloured UTV logo.
Currently, they use the most basic of fonts, incredibly simple animations for their idents, trailer graphics, holding captions, endboards, news graphics etc. the whole feel of the network is very "first year uni students using Photoshop". Like there;s no real effort being put in, no attempt to make it the best possible. This is a channel that still thinks lens flare and rotating graphics with jagged edges makes their programmes, especially their news output seem fresh and modern, yet spinning graphics and lens flare have been part of their look for over a decade.
The entire network needs a huge revamp and get rid of that logo and blue, yellow and red colour scheme. At the very least they could use the ITV font to jazz up their graphics, they're terrible!
The current ITV logo can easily be adapted to read UTV and then UTV could give itself a new, modern looking logo and access to a range of new idents used on ITV network and just with a different multicoloured UTV logo.
Whilst it would be easy to do from a technical point of view there is no way ITV plc would allow that to happen. I also doubt UTV which is much bigger than just being the Channel 3 licence holder in Northern Ireland would want to be seen to be living off the scraps of ITV plc for their logo.
Their TV revenue is still falling to this day and the above story came out a few weeks after they signed the new agreement with ITV - then again with UTV Ireland on the cards they may want to keep the TV business up north.