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UTV is Part of U

A new corporate slogan for Northern Irish broadcaster (October 2012)

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BE
Ben Founding member
I preferred the previous rendering of the logo, as featured on the UTV website, looked a bit less tacky than the one used on these idents. The idents themselves though are good very simple but thats all good idents ever need to be.
SC
SCBNI
I've just finished uploading a few other presentation items onto my YouTube channel, including the Part of U trailer, a few programme promotions, the Frank Mitchell DSO trailer etc.

Apologies for the aspect ratio on those videos, I don't know what's going on with them! They were all widescreen when I uploaded them and then YouTube squashed them into 4:3 so I used the YouTube tag to try and stretch them out again! It appears to work on laptop but not when I view on the iPad or phone!
PC
Paul Clark
rdd posted:
even better "UTV: U make it what it is" or something like that.


Didn't the BBC use that slogan (well, "You make it what it is") immediately after the 1997 rebranding?

Some years before then, I believe.

Col posted:
Good work on the soundtrack: it sounds 21st century, like money's been spent on it and works with and without announcements over it.

Very much so. The instrumentation does it justice - prior to now, it sounded like they were pieces intended for orchestral sounds but being played on previous-generation synths...

The new music avoids being too busy; that's a trap which a lot of current ident music increasingly seems to fall into. It used to be handled quite well (for the other main broadcasters) all round - but that was years ago now and seems to have been forgotten... It always works so much better when the audio is written to complement the continuity.
SC
SCBNI
Spotted two new idents over the last couple of days. Also, strangely they seem to have changed the soundtrack on the idents already. The new Portballintrae ident below was recorded on Friday night with one soundtrack and then again tonight with a different soundtrack. The other new one (Strangford) also has the new music. So either they've changed them all or they've recorded two versions of each ident. Julian's on duty tonight so most of the links have been in vision. Will watch out tomorrow afternoon for some more.







Also, here's the UTV version of the trailer for The Magic Box:

SC
SCBNI
And another new one just before the news there (using the first version of the soundtrack!)

SC
SCBNI
One more, jeepers, wait til you hear the soundtrack on this one!

PE
peterrocket Founding member
They variations sound like someone's just opened the midi file on their computer and selected a different instrument - especially that last one!
SC
SCBNI
Another of the weird ones!

VM
VMPhil
Also, here's the UTV version of the trailer for The Magic Box:



Slightly odd audio mix on that. The music has only been mixed into the left audio channel, so if you listen through earphones with only the right earphone, you can hear Eamonn talking without the music.
CO
Colm
Are BBC NI showing an equivalent trailer?
EO
eoin
One more, jeepers, wait til you hear the soundtrack on this one!

The last time I heard uileann pipes (I presume that's what the instrument is) used in an ident was this:


It's a shame TV stations don't have startup sequences any more.
DJ
DJ Dave
Aww love the way UTV still call it ITN Laughing

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