TV You, before becoming UTV2, then itv2.
Actually, UTV2 didn't change their name to ITV2. Like S2 (Except without the part where it became a straight simulcast of ITV2), UTV2 was shut down in 2002, as soon as UTV had reached a deal with the doomed ITV Digital.
Colorband spelt backwards is "Natures" - wait, no it isn't. Oh well, so is life.