The extension of the "ITV Creates" weekly artworks for another year got me thinking, what (if anything) might this mean for UTV?
I suspect that the status quo of UTV continuing to use the same current "old ITV style" idents for yet another sodding year is almost certain.
Which I consider to be a woefully inadequate state of affairs.
Unless the "UTV" name is about to be dropped, or the next 52 artists will each produce 2 artworks (ITV and UTV logos, obv) - both unlikely possibilities, to say the least - then I highly doubt that anything will change for NI viewers of LCN3/103 until
January 2021. More's the pity.
An affordable solution would be to produce just one simple 3D object version of the U(tv) logo - made in-house, not by an artist - and film numerous different idents of it (with e.g. different lighting etc) against the same kind of stark white surroundings as the ITV Creates artworks, which could then be used as the all-year-round ident set.
Accompanied by the same soundtracks as the ITV Creates idents, it would at least give UTV the same general "feel" as the rest of ITV plc land. But I'm sure there's more chance of Nigel Farage converting to Islam, though.