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mr_vivian1,001 posts since 11 Oct 2015
UTV Newsline
Yeah it seemed like a clean itv loop. Although the UTV name being retained is lovely it does mean that at times things like this can get sloppy.

Think I'd much prefer it to be itv - not just because of the logo business but it would be more streamlined
JKDerry1,593 posts since 15 Oct 2016
UTV Newsline
In terms of presentation, I think the idents etc are fine, but need more new variations, instead of the usual looped ones they have, as mentioned hundreds of times here on TV Forum.

However my problem with UTV is their news studio. It still looks crap on screen. They made the original blunder with the lighting rig and reflection of the spotlights and it still seems cramped there with very little room. Surely they could re-fit the set and make it a bit better, after over a year now in it.
PFMC841,504 posts since 28 Feb 2013
UTV Newsline
I don't think the U needs to be as big as it is. They could have had it a little smaller and had the TV beside it and not in a circle. So it would have looked a lot similar to the ITV logo and also the on screen logo would be smaller too.

Quick and dirty example:

*
Lou Scannon1,089 posts since 1 Jan 2016
HTV West Points West
I suppose that the whole point of the current U (tv) logo is that it's got some elements of the old [ U |TV] logo - e.g. much bigger "U" than the subsequent two letters, and the other two letters being encapsulated inside a shape (albeit now a circle, rather than a square) - and some elements of the "itv" logo.

It is therefore at the very least a good way of showing that UTV is now part of the ITV family, and may or may not also be intended as a "stepping stone" towards an eventual full rebranding as "ITV" in NI.
I'm still a European.
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mr_vivian1,001 posts since 11 Oct 2015
UTV Newsline
Interesting to note the UTV logo displayed with the ITV and STV logos in the background of the Britain's Next Prime Minister debate.


Yes, they haven't done that before. It looks small and hard to read though.

Northern Ireland is a big Brexit topic so good to see UTV included this time.
MMcG198640 posts since 14 Dec 2014
UTV Newsline
[quote:0552514191="PFMC84" pid="1176740"]I don't think the U needs to be as big as it is. They could have had it a little smaller and had the TV beside it and not in a circle. So it would have looked a lot similar to the ITV logo and also the on screen logo would be smaller too.

Quick and dirty example:

[img:0552514191]http://oi68.tinypic.com/2vj965x.jpg[/img:0552514191][/quote:0552514191]

I think ITV Creative made the right decision with the design of the current UTV logo. Whilst the 'itv' logo design suits that particular combination of letters, I don't think it'd work so well for 'utv'. Given that UTV is a local brand, I believe it's right to emphasise the local element of that brand - in this case, the 'U'.
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