I suppose that the whole point of the current
(tv) logo is that it's got some elements of the old [
|TV] logo - e.g. much bigger "U" than the subsequent two letters, and the other two letters being encapsulated inside a shape (albeit now a circle, rather than a square) - and some elements of the "itv" logo.
It is therefore at the very least a good way of showing that UTV is now part of the ITV family, and may or may not also be intended as a "stepping stone" towards an eventual full rebranding as "ITV" in NI.
I'm still a European.