UTV - From City Quays 2 onwards

I believe the UTV idents will be updated from tomorrow the 1st of July to the 'summer set', so it's bye bye to 'windy beach', 'bottle-fed lamb', 'bowling alley', 'florist' and 'hook a duck', and I expect it will be 'suncream slapped onto back', 'dive bombing into pool', 'amazing big hats' + a couple more I can't recall at the moment we will have to endure bring played out in the same ordered loop pattern for the next 3 months (July-Sept).

The 3 'opt-out' idents will remain I expect, so 'Gymnastics' will opt-out the ident loop when its news, 'Pigeons' will remain for 'strong warnings', (i.e. upsetting scenes, violence, scenes which some viewers may find distressing), and 'welders' for more 'softer warnings' (strong language and adult humour).

Then the excitement of UTV's 60th draws ever closer, so who knows what we will get presentation wise? I hope we get some leaks to what they have planned at some point.....but as long as the ever professional and longstanding Julian and Gillian remain as the voices of the channel, then all will be good and UTV will continue to put to shame the awful announcers the BBC, ITV Network and C4 use these days.

This just appeared on UTV:

https://www.youtube.com/watch?v=cuZHKX_hWvQ

Oh dear - does this mean what many have been fearing? UTV as a name will soon be gone? October 31st is the 60th anniversary, but could by October 31st UTV could be gone altogether as a name.

This just appeared on UTV:

https://www.youtube.com/watch?v=cuZHKX_hWvQ

Nearly posted this as a joke and decided it was too obvious. Thanks for proving me right.

Saw this on UTV a few weeks ago also. Was curious if it went out on ITV with a voiceover. Did it go out in the 7pm junction? If so, there was a short trail for ITV 4 Tour de France coverage, right after the ITV National Weather - and it was voiced by the duty announcer. It was one of those short trails with the lower-third graphic. I wonder did UTV viewers get the ITV bumpers instead of that? If the London announcer wasn't possible on UTV, the ITV 4 trail would've been fine minus the voiceover.

It was before the 7pm junction after the itv national weather.

But then there was a special weather feature followed it as you can see the sponser for at the end.

OK then - that confirms it. It replaced the ITV 4 trail that had a live voiceover from the London announcer. Odd.

OK then - that confirms it. It replaced the ITV 4 trail that had a live voiceover from the London announcer. Odd.

I assume the “new” UTV logo introduced in 2016 is here to stay for the foreseeable future. It’s slightly odd as logos go - the “tv in a circle” evidently meant to mirror the “dot above the i” in the ITV counterpart, and in the same style as how the “itv” logo is written. There were probably better ways to reflect the ITV brand, but that circle/dot was incorporated into promos back then so it made complete sense to include it on UTV so their promo style could match ITV’s. However, now that ITV have moved on from that style of promo, the circle is somewhat redundant on UTV. Is the “new” logo too familiar or fresh to consider changing (and I suppose that brings us back to the unpopular speculation that the next rebrand might see the loss of the UTV name)?