Unless it’s changed - I thought that since the rebrand they had the UTV dog between 6am and 9:25. As ITV owns both franchises it makes sense to have joined up branding.
Does UTV show UTV trailers between 6:00 and 9:25, or it is just ITV trailers.
If it's just ITV trailers, it's not exactly joined up branding if there's a UTV DOG
ITV Breakfast controls what is aired from 6.00am until 9.25am and so all trailers would be ITV branded, even for viewers in STV.
Just because ITV Breakfast control the airtime doesn't mean they have to air ITV branding. If ITV want to air UTV branding in Northern Ireland, they can, and now UTV is part of ITV they're probably happy to.
As said since UTV became fully integrated in ITV, they have been using the UTV DOG during breakfast. In this case where the ITV DOG made an appearance it's likely an automation playlist error, which is easily done given its played out from London alongside many of the ITV regions. I don't know what trailers are being used but it wouldn't surprise me if they are now also the UTV branded versions.
The reason STV see ITV branding in breakfast is mainly down to politics. Airing ITV branding is a way of showing they are in direct control of the output during breakfast hours, and more importantly raising awareness of the brand north of the border. In UTV's case these politics no longer apply as UTV is an ITV brand, unlike STV.