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bilky asko5,696 posts since 9 Sep 2006
Tyne Tees Look North (North East)
When you're crediting it to your creative team, it is a bit of a cheat.

A cheat? Nobody, except a subset of posters here, cares who creates idents.

All that matters is that these idents are completely fit for UTV's purposes. These look great on screen, they're very Christmassy, and apparently they were cheap as chips. UTV evidently doesn't employ anyone capable of producing stuff like this, so buying a few stock backgrounds is one of the best decisions they've made in a long time branding-wise.

I'm saying it's a problem when they say they've made it themselves when they haven't. If they hadn't have said that, then I wouldn't care less where they'd got it from.