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Brekkie31,795 posts since 4 Jan 2003 Recently warned
HTV Wales Wales Today
Nice enough even if they are stock footage - though not sure about the music and the solid logo smack bang in the middle ruins them to some extent - would be better positioned near the bottom.
I preferred the internet when it had a sense of humour.
peterrocket1,362 posts since 5 Sep 2001
I dont see anything wrong with using stock video. It's just the same as using library music. Many local tv stations around the world use istockvideo. What do you think its there for?


It's the risk you take with using that kind of material and there's nothing to stop other broadcasters using it. That's why stock libraries have 'buy out' clauses, so you pay a larger fee but retain exclusive use for so many months.

It then disappears off iStock for that duration so no-one would ever find out your secret or indeed, finding a rival channel use the same graphic in a promotion just to show you up.
eoin341 posts since 23 Jan 2004
I dont see anything wrong with using stock video. It's just the same as using library music. Many local tv stations around the world use istockvideo. What do you think its there for?


It's the risk you take with using that kind of material and there's nothing to stop other broadcasters using it. That's why stock libraries have 'buy out' clauses, so you pay a larger fee but retain exclusive use for so many months.

It then disappears off iStock for that duration so no-one would ever find out your secret or indeed, finding a rival channel use the same graphic in a promotion just to show you up.

You're speaking in the abstract. The reality of this situation is that UTV has no reason to fear any of the things you've described. What's it to them if a few internet geeks find out they copied and pasted their idents? And who's going to use these graphics to "show them up"?

When you're crediting it to your creative team, it is a bit of a cheat.

A cheat? Nobody, except a subset of posters here, cares who creates idents.

All that matters is that these idents are completely fit for UTV's purposes. These look great on screen, they're very Christmassy, and apparently they were cheap as chips. UTV evidently doesn't employ anyone capable of producing stuff like this, so buying a few stock backgrounds is one of the best decisions they've made in a long time branding-wise.
ColonelRed316 posts since 25 Jul 2005
STV North London
I dont see anything wrong with using stock video. It's just the same as using library music. Many local tv stations around the world use istockvideo. What do you think its there for?


It's the risk you take with using that kind of material and there's nothing to stop other broadcasters using it. That's why stock libraries have 'buy out' clauses, so you pay a larger fee but retain exclusive use for so many months.

It then disappears off iStock for that duration so no-one would ever find out your secret or indeed, finding a rival channel use the same graphic in a promotion just to show you up.

You're speaking in the abstract. The reality of this situation is that UTV has no reason to fear any of the things you've described. What's it to them if a few internet geeks find out they copied and pasted their idents? And who's going to use these graphics to "show them up"?

When you're crediting it to your creative team, it is a bit of a cheat.

A cheat? Nobody, except a subset of posters here, cares who creates idents.

All that matters is that these idents are completely fit for UTV's purposes. These look great on screen, they're very Christmassy, and apparently they were cheap as chips. UTV evidently doesn't employ anyone capable of producing stuff like this, so buying a few stock backgrounds is one of the best decisions they've made in a long time branding-wise.


Couldn't agree with you more, fair play to them.
Whataday10,028 posts since 13 Sep 2001
HTV Wales Wales Today
There's been times in the recent past when ITV1 have shoved a few stars or snowflakes on top of its existing idents, and I often thought they couldve used stock video and slapped a logo on and it wouldve been a whole load more festive. At least UTV have made the effort, irrelevant of where the footage has come from.

Again, these stock video sites are meant for local tv companies to exploit, and UTV are just doing what they shouldve been doing for years. I imagine design snobbery has got in the way previously.